We are looking for a professional for a Senior SEO Analyst, to work remotely, consulting for the company, in order to help us identify the important topics to be monitored in an SEO strategy.
RESPONSIBILITIES AND RESPONSIBILITIES
Manage the day-to-day operations of researching the support experience of our customers, partners and employees, improving relevance
Strategic SEO and SMO planning for the Super Fluency Online brand
Keeping our organic traffic healthy
Evaluate performance data from the company, competitors , primary and secondary keyword gaps, gaps in our content via SEO/SEM analysis tools, or areas for improvement in our graphic design;
Benchmark other SEO companies and practices
Conduct keyword research using tools like Keyword Planner, SEMRush, Moz and Ahrefs ;
Provide recommendations and execute global internal/external strategies for content development in coordination with search and SEO objectives - general and keyword-specific
Conduct constant on-page SEO audit on our website and blog to reduce cannibalization and suggest improvements ( load time, code components, meta tags, heading tags, linking, images, URLs and other best practices);
Create SEO results reports, analyze Google algorithm changes and identify continuous improvements to increase and maintain domain authority;
Apply changes according to Google updates
Update old content and add “call to action” phrases (CTAs), seeking to improve user engagement;
Monitor Paid Search Campaigns
Implement link building strategies and manage backlinks to build authority online;
Track and report performance metrics (including KPIs for organic traffic, conversion rates and time spent on page) against our SEO goals and benchmark data;
Manage Google My Business;
Optimize pages for mobile devices;
Know how to evaluate and propose adjustments for duplicate content and canonical tag;
Know how to evaluate and propose adjustment for structured data;
Make changes to our CMS (Page Titles, Descriptions, Canonicals, etc.)
Analyze internal and external link quality
Follow SEO trends, always keeping up to date with new tools and practices.
REQUIREMENTS AND QUALIFICATIONS
Completed higher education or studying (related areas);
Previous experience with SEO;
Knowledge about metrics, how the search engine algorithm works and SEO best practices;
Understanding of Google updates and how updates affect organic traffic performance
Experience with SEO/SEM analytics tools such as Google Analytics, Google Search Console, SEMrush, BrightEdge;