KnitWell Group is focused on empowering women through versatile clothing. The Assistant Manager of Digital Marketing will execute retention marketing strategies across various channels and collaborate with cross-functional teams to enhance customer engagement.
Responsibilities
- Execute the strategic retention plan to improve the customer journey and drive new, retained and reactivated clients
- Own the end-to-end campaign workflow for Email, SMS and Direct Mail, including planning, creative briefing, build, QA and deployment
- Maintain program calendars and ensure alignment to store sets, promotional launches and key business priorities
- Review and proof content to ensure channel best practices, legal guidelines and business objectives are met
- Monitor launches and performance, troubleshoot issues and optimize scheduling and execution details
- Produce daily and weekly channel reporting and deliver actionable insights to leadership
- Partner with agencies and cross-functional teams (e.g., CRM, Brand Marketing, Analytics, Merchandising, Loyalty/Credit, Creative and Project Management) to support segmentation, testing and new engagement strategies
Skills
- Bachelor's degree required (Marketing preferred), with 1–2 years of digital marketing experience
- Demonstrated experience managing projects end‑to‑end and partnering effectively with cross‑functional teams
- Strong attention to detail with the ability to manage multiple priorities accurately in a fast‑paced environment
- Clear, effective communicator with strong listening skills and the ability to collaborate, problem‑solve, and gain alignment
- Analytical and results‑oriented, with the ability to translate insights into action and deliver against timelines and performance goals
- Proactive, positive, and self‑motivated; brings initiative and ideas that contribute to business growth and organizational effectiveness (experience with ESPs a plus)
Benefits
- You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
- Support for your individual development plus opportunities for career mobility within our family of brands.
- A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.
- Medical, dental, vision insurance & 401(K)
- Employee Assistance Program (EAP)
- Time off – paid time off & holidays
Company Overview
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