Introduction to arenaflex and the Role
arenaflex is a leading player in the consumer-packaged goods industry, dedicated to refreshing the world and making a difference. We are now seeking a highly strategic, collaborative, innovative, and results-driven marketing leader to join our team as the Director of Customer Marketing & Growth Strategy. This role will be a strategic thought leader for key Strategic Partnership & On-Premise (SPOP) customers, leading marketing strategies and solutions to drive value, build brand love, increase beverage incidence, and profitability for these partners.
Key Responsibilities
The successful candidate will play a critical role in the annual joint business planning process, development of growth strategies, innovation, media, and digital programming. The key responsibilities of this role include:
- Leading the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives.
- Constructing and delivering annual marketing calendars that shape and contribute to the customer's long-term planning process, as well as conducting customer marketing stewardship reviews.
- Seeking out and leveraging national marketing initiatives, brand ideas/thinking, consumer insights, and internal tools/resources to support customer strategies and drive increased consumer preference.
- Developing long-term customer partnerships with ownership of senior-level marketing relationships.
- Championing for both customer and arenaflex imperatives internally and externally to deliver on our Growth Promise in all areas.
- Closely partnering with Sales and Operations cross-functional teams to drive the partnership and business.
- Presenting "What" (Consumer and Industry Insights that put things into context), "So What" (what it means to the customer brand & category), and "Now What" (recommendations on how to apply to customers' business) to deliver persuasive selling stories.
- Identifying and leveraging customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
- Providing customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration.
Essential Qualifications and Requirements
To be successful in this role, you will need:
- A minimum of a Bachelor's degree in Marketing/Business or equivalent education.
- 5-10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
- Advanced Strategic Thinking & Application, Insights/Inspiration to Action, Category Innovation, Digital Ecosystem, CBP/Long Range Indispensable Value, Effective Storytelling, Agency Management, and Media Planning skills.
- Demonstrated personal leadership skills and ability to influence.
Preferred Qualifications and Requirements
While not essential, the following qualifications and requirements are preferred:
- Experience in managing relationships with brands, R&D, commercialization, assets, and other internal and external partners to support customer strategies throughout the year.
- Knowledge of the consumer-packaged goods industry, including trends, challenges, and opportunities.
- Experience in developing and executing marketing strategies that drive business growth and customer engagement.
- Strong analytical and problem-solving skills, with the ability to interpret complex data and develop insights that inform marketing strategies.
Skills and Competencies
The successful candidate will possess the following skills and competencies:
- Account Management: Ability to manage and develop long-term customer relationships.
- Business Development: Ability to identify and pursue new business opportunities.
- Business Insights: Ability to analyze complex data and develop insights that inform marketing strategies.
- Communication: Excellent written and verbal communication skills, with the ability to present complex information in a clear and concise manner.
- Cross-Functional Teamwork: Ability to work effectively with cross-functional teams, including Sales, Operations, and Marketing.
- Decision Making: Ability to make informed decisions that drive business growth and customer engagement.
- Influencing: Ability to influence internal and external stakeholders to achieve business objectives.
- Joint Business Planning: Ability to develop and execute joint business plans that drive business growth and customer engagement.
- Leadership: Ability to lead and motivate teams to achieve business objectives.
- Marketing: Ability to develop and execute marketing strategies that drive business growth and customer engagement.
- Marketing Strategies: Ability to develop and execute marketing strategies that drive business growth and customer engagement.
- Negotiation: Ability to negotiate with internal and external stakeholders to achieve business objectives.
- Pitch Presentations: Ability to develop and deliver persuasive pitch presentations that drive business growth and customer engagement.
- Results-Oriented: Ability to drive business growth and customer engagement through effective marketing strategies.
- Storytelling: Ability to develop and deliver compelling stories that drive business growth and customer engagement.
Career Growth Opportunities and Learning Benefits
At arenaflex, we are committed to the growth and development of our employees. As a Director of Customer Marketing & Growth Strategy, you will have access to a range of career growth opportunities and learning benefits, including:
- Professional development programs that help you build new skills and advance your career.
- Opportunities to work on high-visibility projects that drive business growth and customer engagement.
- Collaboration with cross-functional teams, including Sales, Operations, and Marketing.
- Access to industry-leading training and development programs.
- Opportunities to attend industry conferences and events.
Work Environment and Company Culture
At arenaflex, we are committed to creating a work environment that is inclusive, diverse, and supportive of all employees. Our company culture is built on four key behaviors:
- Curious: We are curious about the world around us and are always looking for new ways to innovate and improve.
- Empowered: We empower our employees to take ownership of their work and make decisions that drive business growth and customer engagement.
- Inclusive: We are committed to creating an inclusive work environment that values diversity and promotes equality.
- Agile: We are agile and adaptable, with a focus on continuous learning and improvement.
Compensation, Perks, and Benefits
As a Director of Customer Marketing & Growth Strategy at arenaflex, you will be eligible for a range of compensation, perks, and benefits, including:
- A competitive salary range of $153,000 - $175,000 per year.
- A full range of medical, financial, and/or other benefits, dependent on the position.
- Annual incentive reference value percentage of 30%.
- Opportunities for professional development and career growth.
- Access to industry-leading training and development programs.
Conclusion
If you are a highly strategic, collaborative, innovative, and results-driven marketing leader with a passion for driving business growth and customer engagement, we encourage you to apply for the Director of Customer Marketing & Growth Strategy role at arenaflex. With a competitive salary range, comprehensive benefits package, and opportunities for professional development and career growth, this is an exciting opportunity to join a leading player in the consumer-packaged goods industry and make a real difference. Apply now to take the first step in your new career!
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