FRACTIONAL GROWTH LEAD

KENTECH Consulting Inc. is an award-winning background technology screening company. We are the creators of innovative projects such as eKnowID.com - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system. MISSION We're on a mission to help the world make clear and informed hiring decisions VALUE In order to achieve our team, exhibit the behaviors and core values aligned with this Mission http://www.ekentech.com/core-values Customer Focused: We are client focused and results-driven. Growth Minded: We believe in collaborative learning and industry best practices to deliver excellence. Fact Finders: We are passionate investigators for discovery and truth. Community Partnerships: We believe there is no greater power for transformation than delivering on what a community cares about. eKnowID is a modern background screening platform built for small and mid-sized businesses that need fast, reliable, investigator-grade hiring protection without enterprise-level complexity or pricing. Backed by KENTECH Consulting Inc., an award-winning investigative and background screening firm with more than 20 years of experience, eKnowID combines technology, compliance, and real investigative expertise in one easy-to-use platform. Our services help businesses make safer hiring decisions through background checks, criminal searches, employment verifications, drug testing, and deeper investigative support when needed. The eKnowID platform was recently redesigned, and we are ready to scale. Now we need a growth-minded operator who can help turn a strong foundation into a repeatable revenue engine. The Opportunity We are looking for a Fractional Growth Lead to build and execute the growth strategy for eKnowID. This is a hands-on, high-ownership role for someone who knows how to test campaigns, build funnels, measure results, and turn marketing activity into qualified pipeline and revenue. This is not a “just post on social media” role. You will step into a strong foundation with a refreshed platform, existing customer data, campaign direction, leadership support, and a small team available to support execution. The ideal person is a growth hacker at heart: curious, fast-moving, data-driven, creative, and focused on what actually converts. What You Will Walk Into You will not be starting from zero. You will have:  A refreshed eKnowID platform with improved user experience   A segmented inactive customer base ready for reactivation   HubSpot CRM already in place   Apollo.io available for prospect sourcing and enrichment   Existing marketing and creative support resources   Identified verticals and buyer segments   Campaign concepts, outbound ideas, and growth channels ready to test   Direct access to leadership for fast feedback and decisions  This is a strong opportunity for someone who enjoys building, testing, learning, and scaling what works. What You Will Own You will own growth execution across customer reactivation, outbound prospecting, paid campaigns, lead nurturing, and conversion tracking. Your focus will be simple: Generate qualified opportunities. Convert interest into revenue. Build repeatable growth systems. You will not be expected to do everything alone. Your role is to lead the growth strategy, set the priorities, direct execution, measure performance, and keep the team focused on the activities most likely to produce revenue. First 90 Days Your first 90 days will focus on launching the core growth engine, testing messaging, and identifying which channels show the strongest early traction. You will:  Launch a win-back campaign to reactivate inactive eKnowID customers   Build and test outbound campaigns for target small business verticals   Use HubSpot to manage segmentation, workflows, reporting, and lead nurturing   Build prospect lists using approved tools and public/business databases   Create and test cold email, phone, and follow-up sequences   Launch paid campaigns on platforms such as Google, Meta, and LinkedIn   Test messaging around hiring risk, compliance, speed, safety, and business protection   Track campaign performance weekly and recommend what to scale, pause, or adjust   Work with the content and creative team to produce assets that support conversion  The first 90 days are about disciplined execution, clean tracking, fast learning, and building a growth system that can be scaled with confidence. What Success Looks Like By Day 30  Win-back campaign is launched   HubSpot workflows and segmentation are active   Initial prospect lists are built   First outbound sequences are live   Reporting dashboard is in place   Early messaging tests are underway  By Day 60  Outbound campaigns are producing qualified conversations   Paid campaigns are live on at least two channels   Early reactivation results are visible   Pipeline is being tracked by source and campaign   Messaging is being improved based on data  By Day 90  Reactivation, outbound, and paid campaigns are operating   Clear data shows which channels and verticals are performing best   Cost per lead, cost per acquisition, and revenue attribution are being tracked   Early pipeline and conversion data show what should be scaled next   A clear growth recommendation is presented to leadership  By 90 days, success means the core campaigns are live, measurable, and producing early pipeline data that shows where we should invest next. Key Metrics You Will Track You should be comfortable owning and reporting on growth numbers, including:  Qualified leads generated   Demo or sales conversations booked   Reactivation rate   Email open, reply, and conversion rates   Paid campaign cost per lead and cost per acquisition   Revenue by channel   Customer acquisition cost   Return on ad spend   Demo-to-close rate  We value measurable business outcomes over vanity metrics. Followers, impressions, and clicks matter only when they help create qualified pipeline and revenue. Required Experience  5+ years of hands-on growth marketing, demand generation, or growth strategy experience   Proven success driving measurable revenue, pipeline, reactivation, or customer acquisition   Strong HubSpot experience, including workflows, lists, segmentation, automation, and reporting   Experience marketing to small or mid-sized businesses   Experience building and launching outbound email campaigns   Experience with paid media such as Google Ads, Meta Ads, or LinkedIn Ads   Strong copywriting skills for emails, landing pages, ads, and nurture campaigns   Comfort using AI tools to improve speed, execution, and output   Ability to analyze campaign data and make clear recommendations   Strong communication skills and ability to work directly with executive leadership  Strong Plus  Experience in HR tech, background screening, SaaS, compliance, staffing, insurance, legal, fintech, or professional services   Experience reactivating dormant customer lists   Experience building campaigns from customer pain points   Experience with Apollo.io or similar prospecting tools   SEO experience   Landing page or light website editing experience   Google Analytics or Search Console experience   Experience working with founder-led companies or small business teams  Engagement Details Engagement Type: Independent Contractor Location: Remote Duration: Initial 6-month contractor engagement with potential to renew or expand based on performance Schedule: Flexible and milestone-driven Compensation: $4,000 to $8,000 monthly retainer, based on experience Performance Bonus: 2% to 5% of attributed revenue above agreed-upon quarterly milestones This role is designed for an experienced growth operator who wants meaningful ownership, direct leadership access, and upside tied to real business outcomes. Why This Role Is Exciting This is a builder role for a senior growth operator who wants direct access to leadership, a refreshed platform, an existing customer base, and the freedom to test and scale what works. You are not inheriting a slow corporate machine. You are not stuck waiting weeks for approval on every idea. You are not being asked to “just post more.” You will have:  A redesigned platform   A real customer base   A clear business need   Direct access to the Founder/CEO   A small team ready to support execution   Room to test, learn, and scale   Performance upside tied to revenue   The chance to build a growth engine with real business impact  If you are looking for a role where your work can directly shape the next stage of a company, this is it. This is a remote position.