Growth Marketing Manager
Read this part first
We don't have a shortage of ideas. We have a shortage of someone who can take a great idea and turn it into a live, profitable, beautifully-executed campaign — without being chased, hand-held, or managed step by step.
That's the job.
If you're the kind of marketer who gets a little buzz from shipping something that works — who'd rather own an outcome than tick off tasks — keep reading. If you need a detailed brief for everything and you measure your day in meetings, this one isn't for you, and that's okay.
Who we are
Profitable Tradie helps trades business owners — plumbers, electricians, HVAC contractors, builders, roofers — build businesses that make real money and don't depend on them to run. We coach thousands of these owners across New Zealand, Australia, the US and Canada, and we do it through a marketing engine we're genuinely proud of: book funnels, webinars, ads, lead magnets, organic social, and a sales team that turns booked calls into transformed businesses.
We're a high-ticket coaching business. That means marketing here isn't about vanity metrics — it's about booked calls, show-up rates, and clients who get a result. Every campaign has a number attached to it.
Why this role exists
Two reasons, and we want you to care about both.
1. We have more ideas than hands. Our marketing team is full of good ideas and starved of execution capacity. We need a operator who can take a concept — "let's build a webinar funnel," "let's launch a quiz that pre-qualifies callers," "let's fix our show-up rate" — and run with it to a high standard, start to finish. You'll be the person who makes things real.
2. The US is our biggest opportunity, and we haven't cracked it. We do well in NZ and Australia. The US market is several times the size and we know we're leaving money on the table because we don't see it the way a local does. We want someone who lives and breathes American culture, language, and buying behavior — someone who can look at our messaging and instantly tell us where we sound foreign, where we're missing the mark, and where the real upside is hiding. This is a genuine strategic seat, not a box to tick.
What you'll actually be doing
This is a sample of the field, not a fixed list. Some of these we're doing now, some we want to do, and we expect you to add things we haven't thought of:
Building and launching webinar funnels end to end — registration, show-up sequences, the offer, the follow-up.
Designing and shipping quiz funnels that pre-qualify and pre-frame leads before they ever hit a sales call.
Driving up our call show-up and conversion rates — the unglamorous, high-leverage work that prints money.
Developing our LinkedIn strategy into a real channel, not an afterthought.
Owning and evolving our book funnel strategy (our book is a core part of how we acquire clients).
Running and improving paid ads, organic social, and book launches.
Writing direct-response copy that converts — emails, landing pages, ads, scripts.
Bringing your own plays to the table and making the case for them with logic and numbers.
You won't do all of this at once. You'll prioritize ruthlessly around what moves booked calls and revenue.
Who you are
You've marketed high-ticket products, coaching, or info products before, and you understand the mechanics of that world — the funnels, the offers, the psychology of getting someone to a call.
You've got real hands-on experience across webinars, paid ads, organic social, and book launches (or a strong subset, with the appetite to own the rest).
You see marketing as part art, part science. You can write something that makes people feel — and then read the dashboard cold and kill what isn't working.
You can write direct-response copy that converts. This isn't optional. We'll ask for samples.
You're fluent with AI tools and constantly finding new ways to use them to work faster and smarter. You treat upskilling as part of the job, not an extra.
You know your way around a CRM like HubSpot — you don't need to be the technical wizard, but you can build a workflow, understand the data, and not be scared of the back end.
You're American, in the US, and tuned into the culture — you can be our eyes and ears on what actually lands with a US trades-business audience.
Most of all: you love being handed responsibility and trusted to do great work. You're competitive in the best way. You like to win, and you like to be able to point at the scoreboard and prove it.
Bonus points
You understand the construction / trades industry — or you're genuinely curious about it. (Our audience can smell an outsider, so empathy for blue-collar business owners goes a long way.)
You've localized marketing across countries before and know how much "small" differences in language and culture actually matter.
What we offer
$110,000–$130,000 USD, depending on experience.
Remote, US-based. Work from wherever you do your best work.
A role with real ownership — you'll be trusted to run things, not micromanaged.
A marketing engine that already works, with obvious, fixable upside (the best kind of problem to inherit).
A team that values execution and rewards people who make things happen.
How to apply
Because this is a marketing role where copy and attention to detail are part of the job, your application is your first work sample. Don't send us a generic resume and a "To Whom It May Concern."
Send us:
A short note (no essay) on a campaign or funnel you personally owned end to end — what it was, the result, and what you'd do differently.
One example of direct-response copy you've written that you're proud of.
One thing you think we're getting wrong, or could do better, in how we market to a US audience. Be specific. We won't be offended — we'll be impressed.
To show us you actually read this, start your application with the word "Scoreboard."
We read every application that does.
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