Marketing Assistant

The Opportunity

This is not a typical marketing assistant role. This is a high-growth path to Marketing Manager for someone who wants to earn trust through execution, embrace a fast-moving startup culture, and own the top of the funnel for a company already doing $1M+ ARR with 100+ customers.

You will work directly with both cofounders (CEO and GTM Lead) daily. The expectation is clear: follow the playbook first, master execution, then earn the autonomy to lead. Compensation will double quickly as trust builds and results follow.

What This Role Is (And Isnt)

THIS ROLE IS A path to Marketing Manager Execution-first, strategy-later High-trust, high-autonomy (earned) Direct access to the founding team Fast compensation growth with results

THIS ROLE IS NOT A place to implement your own playbook from day one A hands-off, self-directed position A role where you wait for instructions A dead-end assistant gig

Core Responsibilities: Top-of-Funnel Lead Generation

Your primary mission is demand generation. You own the top of the funnel and are measured by the quality and volume of leads entering the pipeline across five key channels:

1. SEO & AEO (AI Engine Optimization): Execute keyword strategy, optimize on-page content, build backlink campaigns, and ensure Mission Inbox shows up in both traditional search and AI-generated answers. You will coordinate with freelancers or agencies on technical SEO while owning the content and on-page side.
2. Website Optimization: Own conversion rate optimization across landing pages, CTAs, and user flows. Run A/B tests, monitor analytics, update messaging, and ensure the website is a high-performing lead machine. Work in Webflow with design direction from the CEO.
3. Google & LinkedIn Ads: Manage paid campaigns end-to-end or serve as the bridge between agencies/freelancers and the company. Track ROAS, optimize targeting, manage budgets, and report on campaign performance weekly.
4. Webinars & Virtual Events: Plan, promote, and execute virtual events that generate qualified leads. Handle logistics, speaker coordination, registration flows, follow-up sequences, and post-event content repurposing.
5. Content Marketing: Produce blog posts, case studies, email newsletters, social content, and sales enablement materials. Content must be data-driven, technically accurate, and aligned with the companys voice. You will write, edit, and coordinate with external writers when needed.

For some of these channels, you will lead the work directly. For others, you will act as the internal bridge between external agencies or freelancers and the founding team—ensuring quality, alignment, and deadlines are met.

How You Will Work

• Daily syncs with the CEO and/or GTM Lead during the first 90 days.
• Follow established processes, templates, and brand guidelines before proposing changes.
• Document everything. If a process isnt documented, you document it.
• Proactive communication: flag blockers early, share wins, surface insights from data without being asked.
• Use AI tools (Claude, ChatGPT, etc.) aggressively to multiply your output. This is expected, not optional.
• Own your numbers. You will have weekly KPIs and will report on them without being chased.

Requirements: Must-Have

1. 2+ years of hands-on experience in digital marketing with demonstrated lead generation results.
2. Working knowledge across SEO, paid ads (Google/LinkedIn), content marketing, and CRO.
3. Experience using marketing analytics tools (Google Analytics, Search Console, LinkedIn Campaign Manager, or similar).
4. Strong written English. You will write and edit customer-facing content daily.
5. Comfort working in a fast-paced startup where priorities shift and resourcefulness matters more than a big budget.
6. Coachable. You take feedback well, apply it immediately, and dont repeat the same mistakes.
7. Proficiency with AI tools for content creation, research, and workflow automation.

Nice-to-Have

1. Experience in B2B SaaS, email infrastructure, or deliverability space.
2. Webflow experience or willingness to learn quickly.
3. Experience managing freelancers or agencies.
4. Event/webinar production experience.
5. Basic understanding of email deliverability concepts (SPF, DKIM, DMARC, IP reputation).

Compensation & Benefits

• Starting: $1,500/month (full-time, remote contractor).
• Growth: Compensation doubles within 3–6 months based on demonstrated trust, execution quality, and results.
• Path to Marketing Manager title with expanded scope and team leadership.
• Direct mentorship from two cofounders building a fast-growing company.
• Exposure to the full GTM stack: product-led growth, outbound, partnerships, and investor-facing work.