Title: Marketing Manager (Digital Marketer B2B Lead Generation)
Type: Freelance to Start, but could migrate to Part-Time or Full-Time
Schedule: Flexible & Remote
Location: Remote
About Us:
We are a Great Place to Work®-certified staffing company that supports U.S.-based startups and businesses in building offshore teams. Known for our results and reliability, were entering our next phase of growth by investing in digital marketing efforts that drive inbound interest and qualified leads.
Were looking for a Marketing Manager (a.k.a. Digital Marketer) to help us scale awareness, optimize our website funnel, and drive lead acquisition through campaigns, SEO, email, and partnerships.
This role is perfect for someone who gets B2B marketing, understands the buying behavior of startup founders and hiring managers, and knows how to turn strategic initiatives into real, measurable growth.
Role Overview:
As our Marketing Manager, you'll be responsible for growing our visibility and driving high-quality inbound leads across multiple channels including website, email, blog, SEO, and paid campaigns. You'll work closely with our founder and internal team to develop and execute campaigns that support lead magnets, new service offerings, and broader brand growth.
This is a hands-on role for someone who is comfortable owning both strategy and execution especially in early-stage startup environments.
Key Responsibilities:
Lead Generation & Campaign Strategy
Own and manage lead magnet campaigns (e.g., salary guides, checklists, industry reports)
Build landing pages and conversion funnels for marketing campaigns
Collaborate with internal teams on marketing calendar and launch plans
Website Optimization (CRO & Content)
Audit the site to improve conversion rates, page speed, CTAs, and lead forms
Write or manage writers for SEO blog content (targeting B2B keywords)
Coordinate with designers or developers for updates to landing pages or blog layouts
SEO Strategy & Content Planning
Conduct keyword research for high-intent traffic from founders/hiring managers
Manage and execute blog content strategy (weekly/monthly posting cadence)
Track and optimize site rankings and backlinks for visibility
Email Marketing & CRM
Set up nurture sequences for inbound leads
Segment email lists by customer type and behavior
Manage monthly newsletters, founder updates, and value-driven content
Performance Marketing (Optional)
Launch paid ads on LinkedIn, Facebook/Instagram, and Google if skilled
Create custom audiences and run retargeting campaigns
Monitor and report on cost-per-lead, conversions, and ROI
Partnerships, Influencers & Affiliates
Identify and activate strategic affiliate or content partners
Manage influencer collaborations and co-marketing opportunities
Coordinate marketing materials and tracking links
Reporting & Optimization
Monitor campaign analytics and adjust strategy based on performance
Create monthly reports on traffic, leads, conversions, and ROI
A/B test content, CTAs, landing pages, and formats
Requirements:
3+ years of digital marketing or growth marketing experience, ideally for B2B or service-based businesses
Proven experience in lead generation, funnel building, and marketing automation
Strong grasp of SEO, landing page strategy, and email segmentation
Experience working with startups or fast-moving marketing teams
Familiar with tools like Google Analytics, MailerLite, Webflow, LinkedIn Ads, Ahrefs, or similar
Excellent communication and project management skills