Wabash & Lake Consulting is a fractional marketing firm that provides high-level marketing leadership to clients. They are seeking a Marketing Specialist to support their team and clients, executing various marketing tasks and strategies while learning the Fractional Marketing model.
Responsibilities
- Handle client-related tasks such as minor social media management, blog research and creations, cold email campaign setup and execution, vendor communication/requests, web or advertising copywriting, website copy/content updates, and newsletter creation within Constant Contact
- Attend client meetings, capture high-level notes via AI and manual note-taking, and update and tackle related 'to-do' lists that drive client revenue
- Act as the 'connector' between our team and our clients to ensure projects/tasks stay on track and meet high-quality standards
- Help pull reports from tools such as Google Analytics and Meta Business Suite to show clients the real-world ROI of our efforts
- Keep our CRM and project management tools organized so no detail ever falls through the cracks
Skills
- Strong interest in marketing and/or becoming a high-performing and modern Marketing Director
- Ability to learn new abilities and strategies
- Excellent communication skills to draft copy that represents a client's voice perfectly
- Ability to think and operate within the brand structure and plan for a client
- Proactive attitude and high agency in managing time and execution
- Detail-oriented with a focus on flawless execution
- Tech-savvy and comfortable in Google Workspace
- Ability to navigate or quickly learn tools like HubSpot, Active Campaign, Apollo.io, WordPress, Constant Contact, and more
- Demonstrated proficiency in utilizing AI to enhance skills
- Experience in an agency or marketing environment
- Basic design software competency (Canva/Adobe)
- Experience with marketing automation platforms (HubSpot, Active Campaign, etc.)
- Richmond Local: You live in or around Richmond, VA, and are able to attend occasional in-person client or team meetings and/or client video/photo shoots
Company Overview
Wabash & Lake is the Fractional Marketing Team for companies that need a high-performing Marketing Director or CMO to support Sales and Operations and grow revenue but don't think they can find the right person…or justify the full-time position. It was founded in 2016, and is headquartered in Midlothian, Virginia, US, with a workforce of 2-10 employees. Its website is https://www.wabashandlakeconsulting.com.