Crossmedia is a global media independent agency dedicated to creating innovative connections between brands and people. The Planner will be responsible for strategic media plan development, ensuring strategic rigor, and managing client budgets while collaborating with various teams to deliver actionable insights.
Responsibilities
- Reliable, ethical & operates in the best interest of agency & clients
- Maintains and grows a foundational knowledge of media planning - online and offline media channels
- Collaborates with Investment, Analytics and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
- Weekly status calls and serves as the main point of contact with clients
- Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
- Monitoring the pulse on changing media and client trends (meetings with external teams and education opportunities)
- Collaborates on tactical presentations ensuring the Investment team has a clear story and approach
- Master tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI
- First ‘gatekeeper’ and reviewer for Assistant’s work. Full comprehension of processes and procedures, and able to clearly and effectively communicate this to assistants and clients
- Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc., in support of full narrative from Supervisor and Director
- Fully comprehends client business objectives and the role media is meant to play in accomplishing them
- Proactively encourages media + creative integration through cross-agency presentations and timelines
- Focuses on a quality product, adhering to Crossmedia’s high standards
- Develops holistic, strategic media plans and respective documents in partnership with Supervisor and Director presents findings to key stakeholders
- Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments
- Successfully interrogates tactical plan details to ensure strategy pull through
- Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc
- Encourages thinking outside of the box, including “limitless pursuit” ideas free from the restrictions of brief parameters
- Develops strategic media POVs for clients
- Participates in training to enhance their professional growth
- Mentors Assistant Planner; provides ongoing feedback and reviews to guide growth
- Provides a genuine, valuable experience for our clients, feeling a sense of partnership
- Displays a high level of personal dedication and motivation
- Positively contributes to Crossmedia culture
- Troubleshoots team issues and concerns
- Builds esprit de corps through strong team communication
Skills
- 1.5 - 2+ years of experience in media planning, preferably within an agency setting
- A thorough knowledge of all media channels
- Excellent communication and interpersonal skills
- Detail-oriented, organized, able to multitask, and work well under pressure
- Solid organizational skills including attention to detail and multi-tasking agility
- Strong listening skills and believes good thinking can come from anyone and any place
- A team player willing to compromise their point of view in support of others
Benefits
- Work from anywhere flexibility including hybrid/remote office options to empower you to work your way (depending on role).
- Open PTO policy and paid sabbaticals at significant milestone anniversaries
- Healthcare and Wellness options and agency-wide physical & mental health support
- 401(k) with company match, student loan relief program and financial counseling support
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan
- Tuition reimbursement
- And burgers – lots and lots of burgers
Company Overview
Crossmedia, Inc. is an independent minority-owned New York City-based communications planning and media services agency. It was founded in 2000, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.xmedia.com.Company H1B Sponsorship
CROSSMEDIA has a track record of offering H1B sponsorships, with 2 in 2021. Please note that this does not guarantee sponsorship for this specific role.