The National Basketball Association (NBA) is a global sports and media organization. They are seeking a Media Analytics Analyst to drive fan growth through data-driven decision-making, focusing on translating insights into actionable narratives that inform media strategy and investment decisions.
Responsibilities
- Partner with the NBA’s Data Science team to interpret and visualize MMM insights, quantifying the impact of paid, owned, and earned media on fan engagement and viewership
- Design and deliver clear, visually engaging dashboards and presentations that translate performance trends into strategic recommendations for senior stakeholders
- Support the development of media measurement frameworks, including incrementality testing and attribution modeling
- Create and manage campaign tracking infrastructure (e.g., UTM links) to ensure accurate performance attribution across channels
- Contribute to test design and post-campaign analysis to evaluate marketing effectiveness and inform future planning
- Collaborate with cross-functional teams to ensure insights are actionable and aligned with business goals
Skills
- 1–3 years of experience in media analytics, marketing science, or business intelligence role (ideally in a media, sports, or direct-to-consumer environment)
- Hands-on experience with MMM, MTA, or incrementality testing
- Strong proficiency in SQL and experience working with large, complex datasets
- Expertise in data visualization tools such as Tableau, Power BI, or Looker
- Familiarity with marketing and analytics platforms such as DBT, Amplitude, Braze, Kochava, Nielsen, or SimilarWeb
- Track record of managing/analyzing paid media performance (i.e. Search, social)
- Excellent communication skills with a demonstrated ability to translate data into business insights and influence decision-making
- Experience with Python or R is a plus
Benefits
- Medical
- Short-term disability
- Mental health coaching/therapy
- Sick time
Company Overview
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. It was founded in 1946, and is headquartered in Brooklyn, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.nba.com.Company H1B Sponsorship
National Basketball Association (NBA) has a track record of offering H1B sponsorships, with 2 in 2025. Please note that this does not guarantee sponsorship for this specific role.