Note: The job is a remote job and is open to candidates in USA. Alpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure company. They are seeking a Team Lead for Acquisition Engineering who will balance hands-on engineering with team management responsibilities, focusing on improving web platform performance and conversion through collaboration across various teams.
Responsibilities
- Directly manage and support engineers working in the acquisition area, including performance, coaching, and prioritization
- Act as the technical lead for acquisition engineering and help grow the team over time
- Own the engineering side of acquisition, website experience and our customer funnels with a strong focus on reducing friction and improving conversion
- Build and improve the analytics, instrumentation, and observability needed to understand funnel performance and conversion behavior
- Collaborate closely with Marketing, Compliance, Legal, Product, and Branding to deliver compliant and effective regional experiences
- Design and maintain a headless CMS architecture that supports both global and region-specific content
- Build CMS-driven frontend applications using React and TypeScript
- Define and evolve content models that account for region-specific product offerings and regulatory requirements
- Implement publishing workflows that support review and approval by regional compliance teams
- Improve the tooling and workflows that connect Design, content creation, and implementation
- Partner closely with Design to implement and scale a shared design system across web surfaces
- Help shape how content is generated, managed, and reused across languages, regions, and compliance contexts
- Maintain high standards for performance, accessibility, SEO, and visual quality across all regions
- Use data to evaluate funnel performance and guide product and UX improvements
- Collaborate with backend engineers on API design when custom endpoints are required for web or CMS use cases
- Mentor other engineers and influence frontend and web platform best practices across the company
Skills
- 5+ years of experience building frontend applications with TypeScript and React
- Experience directly managing engineers or leading teams with clear people management responsibilities
- Experience hiring, coaching, and developing engineers
- Proven experience owning web acquisition surfaces such as marketing sites, landing pages, customer funnels or onboarding journeys
- Experience working with analytics, funnel measurement and acquisition observability with a strong product and business sense, with the ability to guide product and engineering decisions
- Strong experience working with headless CMS platforms and content-heavy applications
- Experience supporting multi-region or localized web experiences
- Strong understanding of frontend architecture, performance, accessibility, and SEO best practices
- Experience working closely with Design teams and design systems
- Solid experience consuming and shaping REST APIs for frontend needs
- Excellent communication and cross-functional collaboration skills
- Strong sense of ownership and accountability for systems that others depend on
- Experience leading complex cross-functional initiatives involving Engineering, Design, Marketing, and business stakeholders
- Track record of improving team efficiency, delivery workflows, or internal tooling around content and web operations
- Ability to make pragmatic build-vs-buy decisions, especially around CMS and web tooling
- Demonstrated leadership qualities, including technical direction, mentoring, and team leadership
- Experience working in regulated industries such as fintech or financial services
- Experience representing a company at hackathons, conferences, or developer community events
- Experience with Next.js or similar React frameworks
- Familiarity with geo-gating or feature flag-based content delivery
- Experience integrating third-party tools such as analytics, event platforms, or PR feeds
- Experience working with globally distributed or remote-first teams
- Experience supporting websites that must meet regional legal or privacy requirements
Benefits
- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
Company Overview
Company H1B Sponsorship