Note: The job is a remote job and is open to candidates in USA. Charles River Laboratories is a leading contract research organization dedicated to improving the health and well-being of people across the globe. The Associate Director, Marketing, Biologics Testing will drive the global marketing strategy and execution for the Biologics Testing business, ensuring a compelling customer experience and optimizing market positioning.
Responsibilities
- Set the vision and provide leadership for global Biologics Testing marketing team, fostering engagement, accountability, and execution excellence
- Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the portfolio
- Collaborate with Commercial leaders on global and go-to-market strategies to accelerate pipeline velocity and revenue growth
- Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets
- Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and commercial prioritization
- Identify emerging customer needs and market opportunities to influence portfolio evolution and differentiation
- Build strong value propositions, messaging platforms, and competitive positioning for biologics testing solutions
- Develop integrated global marketing plans across campaign strategy, segmentation, content, digital marketing, events, and product launches
- Lead execution of tactical plans through collaboration with regional marketing, sales, product management, and SME’s
- Drive development of high-quality content including thought leadership, digital assets, presentations, and customer-facing materials
- Monitor and report on marketing performance, campaign impact, and ROI; leverage insights to refine strategy and tactics
- Partner with Market Research to identify lead-generation opportunities in new and niche markets (e.g., compounding pharmacy, consumer care, dialysis)
- Work with business analytics to research market dynamics, identify drivers of growth, and incorporate insights into marketing plans
- Conduct market research, customer insights, and competitive analysis to inform marketing decisions and investments
- Evaluate campaign performance and continuously optimize for efficiency and effectiveness
- Drive demand generation, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and commercial tools
- Lead brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress presence
- Own KOL engagement strategy across scientific, clinical, and commercial ecosystems in collaboration with Scientific Affairs and regional teams
- Integrate data, analytics, and digital solutions into marketing programs to support scalable growth and new business models
- Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives in partnership with Marketing Communications and Commercial Operations leads
- Deep understanding customer needs, workflows, and pain points across biologics development and testing
- Shape the customer journey to deliver a clear, differentiated and value-driven experience
- Translate complex technical concepts into compelling, accessible messages for diverse customer segments
- Lead and develop cross-functional and matrixed teams aligned to Biologics Testing business priorities
- Own global marketing financial planning, budgeting, forecasting, and performance tracking
- Operate with the highest standards of integrity, compliance, and alignment to Charles River DNA values
- Partner closely with Scientific Portfolio Specialists, Business Development, Operations, and Commercial teams to align marketing strategy with business goals
- Influence cross-functional teams globally within a matrixed environment to ensure consistent execution
- Provide leadership to virtual project teams and support development of marketing best practices
Skills
- Bachelor's degree (B.A./B.S.) or equivalent in Marketing, Business, or related discipline
- 10+ years of experience in the biomedical/biopharmaceutical industry and/or a Bachelor's degree in a relevant scientific field
- 7+ years of related experience in marketing management and/or product management within the biologics testing industry
- An equivalent combination of education and experience may be accepted in place of the specific requirements listed above
- Experience with digital & marketing automation platforms, SEO strategy, CRM systems (SFDC), and analytics tools
- Experience with the buyer's journey in a technical or scientific B2B environment
- Approximately up to 30% travel to both domestic and international locations with extended work hours
- Demonstrated leadership and team management experience
- Strong focus on customer experience and the ability to translate insights into strategies
- Excellent communication and cross-functional collaboration skills with both commercial and scientific stakeholders
- Proven experience creating and executing marketing strategies, plans, and tactics that strengthened market positioning and drove measurable outcomes
- Marketing experience in the biopharmaceutical or biologics testing industry
- Prior product or service launch experience preferred
- Majority of prior experience within a Marketing function strongly preferred
- Experience working within a biologics testing organization is a plus
Benefits
- Bonus/incentives based on performance
- 401K
- Paid time off
- Stock purchase program
- Health and wellness coverage
- Employee and family wellbeing support programs
- Work life balance flexibility
Company Overview
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