Note: The job is a remote job and is open to candidates in USA. Sourcebooks, the fastest growing and most innovative publisher in the industry, is searching for an Audio Marketing Strategy Specialist to help power the next phase of growth for Sourcebooks Audio. The role involves developing innovative, audio-first marketing campaigns and collaborating with various teams to amplify the reach of their titles and authors.
Responsibilities
- Develop and execute audio-first marketing plans for key frontlist, backlist, and author initiatives, including clear timelines and plug-and-play guidance for authors
- Lead audio marketing execution across channels—studio content, social campaigns, digital ads, trade outreach, and backlist re-promotion driven by sales and listening trends
- Act as the primary liaison for audio with imprint, vertical, library, international, indie, and sales teams to ensure audio is fully integrated into company-wide campaigns and priorities
- Manage and optimize audio assets (clips, BTS, artwork) and pitch standout audio productions, programming, and panels to media, platforms, and industry events
- Support paid media, email, and influencer strategies with audio-specific ideas, assets, and schedules that grow audience engagement and listening
Skills
- 2–4 years of experience in publishing, entertainment, or marketing, ideally with direct exposure to audio, digital campaigns, or consumer-facing media
- A genuine passion for audiobooks, storytelling, and reader/listener communities
- Proven ability to develop and execute marketing plans, with strong attention to detail and follow-through
- Experience working with social media, email marketing, and digital advertising tools
- Strong written and verbal communication skills, including comfort writing marketing copy, author guides, and internal briefs
- A data-informed mindset: ability to interpret sales and engagement data to spot trends, surface opportunities, and refine strategy
- Excellent project management and organizational skills, with the ability to juggle multiple titles, deadlines, and stakeholders
- Collaborative, solutions-focused approach and the ability to work cross-functionally with marketing, sales, editorial, publicity, library, and international teams
- Comfort working in PowerPoint/Slides, Excel/Sheets, and standard Office tools as well as experience working with Klear, Meltwater and Buffer
- Familiarity with audio or book marketing platforms
- Basic design skills (Canva or similar)
Benefits
- Medical/Prescription drug insurance
- Dental
- Vision
- Health Care and Dependent Care Flexible Spending Accounts
- Health Savings Account
- 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Generous paid time off
Company Overview