Note: The job is a remote job and is open to candidates in USA. Omnissa is an AI-driven digital work platform focused on enhancing flexible work experiences. As the Campaign Operations Lead, you will manage the Campaign Operations team, oversee the Marketing Automation Platform, and collaborate with Global Demand and IT leadership to optimize lead workflow systems and processes.
Responsibilities
- Oversee the team responsible for end-to-end campaign execution, including outbound emails, global landing pages, lead upload, lead scoring, and lead delivery
- Provide strategic operational support and planning to support the Global Demand organization’s most critical business goals and objectives
- Partner with IT to maintain key Marketing-related processes in our CRM, Salesforce (SFDC). You will be specifically responsible for the Campaign object in SFDC as well as inbound lead routing and lead-to-account matching functionality
- Support – in coordination with Sales – the Business Development Representative (BDR) teams in the timely, measurable, and impactful follow-up of inbound leads and outbound prospecting motions
- Research, test, and implement AI technologies and tools that introduce automation and scale to critical Marketing workflows
- Participate in MarTech system and tool evaluations, contribute to related security/privacy reviews, and support integration of new tools with core Marketing systems (e.g. Eloqua)
- Develop critical metrics dashboards to measure performance against Marketing-sourced pipeline and revenue KPIs as well as associated lead and campaign performance tracking reports. You will also contribute to quarterly business reviews (QBRs), event performance reporting, and ad-hoc metrics requests from Global Demand and Marketing leadership
- Serve as a bridge between business requirements and technical system and process implementation
- Operate and thrive in a dynamic, fast-paced environment while balancing multiple projects and initiatives as well as consistent “over the fence” requests from stakeholders
- Serve as our in-house Eloqua expert and support the always-on execution of internal Marketing Shared Services and campaign automation requests, including outbound email communications, campaign response uploads, and global landing page creation requests
- Optimize lead management processes, including lead routing, lead scoring, lead tracking and reporting, and related enablement training
- Build and maintain target account and target lead/contacts lists to be used across multiple direct and indirect Marketing channels (e.g. email, paid social, retargeting)
- Normalize and clean account and lead/contact data to ensure accurate Marketing KPI and Marketing campaign performance reporting
- Ensure system/data integrations are aligned to the needs of marketing with an emphasis on data availability, accuracy, and relevance
- Evaluate the effectiveness of tools and systems inside the Omnissa MarTech stack; identify gaps and identify, evaluate, and implement new tools/systems
Skills
- Bachelor or Masters preferred, or equivalent combination of education and relevant professional experience
- Operate and thrive in a dynamic, fast-paced environment while balancing multiple projects and initiatives as well as consistent 'over the fence' requests from stakeholders
- Serve as our in-house Eloqua expert and support the always-on execution of internal Marketing Shared Services and campaign automation requests, including outbound email communications, campaign response uploads, and global landing page creation requests
- Optimize lead management processes, including lead routing, lead scoring, lead tracking and reporting, and related enablement training
- Build and maintain target account and target lead/contacts lists to be used across multiple direct and indirect Marketing channels (e.g. email, paid social, retargeting)
- Normalize and clean account and lead/contact data to ensure accurate Marketing KPI and Marketing campaign performance reporting
- Ensure system/data integrations are aligned to the needs of marketing with an emphasis on data availability, accuracy, and relevance
- Evaluate the effectiveness of tools and systems inside the Omnissa MarTech stack; identify gaps and identify, evaluate, and implement new tools/systems
Benefits
- Participation in a corporate bonus program
- Employee ownership
- Health insurance
- 401k with matching contributions
- Disability insurance
- Paid-time off
- Growth opportunities
Company Overview
Omnissa is a digital work platform. It is a sub-organization of Broadcom (formerly Avago Technologies). It was founded in 2024, and is headquartered in Palo Alto, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.omnissa.com.