Note: The job is a remote job and is open to candidates in USA. Stay'd Collective is a rapidly growing vacation rental collective redefining hospitality at scale. The Chief Marketing Officer will architect and lead the marketing function, focusing on direct bookings, brand expansion, and team development in a fast-paced environment.
Responsibilities
- Develop and implement a unified brand strategy across multiple brands and markets
- Ensure consistent positioning, messaging, and visual identity while preserving local brand strengths
- Elevate Stay'd into a recognizable and trusted umbrella brand
- Build and execute a full-funnel marketing strategy focused on direct booking growth and owner acquisition
- Develop scalable systems that drive predictable lead flow across all brands within Stay'd
- Establish CAC, LTV, and ROI benchmarks across channels and continuously optimize
- Oversee and optimize Google PPC, Meta ads, and retargeting strategies
- Scale campaigns profitably with a strong focus on conversion, not just traffic
- Lead internal and/or external media buying resources
- Build high-converting landing pages, funnels, and lead capture systems
- Optimize the full customer journey—from click to booking / signed owner
- Implement A/B testing frameworks to improve conversion rates
- Lead initiatives to reduce OTA reliance and increase direct booking share
- Improve website UX, booking flow, and conversion strategy
- Implement CRM, email, and remarketing strategies to maximize repeat bookings
- Build and scale systems for owner lead generation
- Execute targeted campaigns across digital, outbound, and offline channels
- Develop messaging that converts homeowners at a high rate
- Build and optimize email marketing, automations, and nurture sequences
- Implement segmentation strategies for both guests and homeowners
- Increase lifetime value through retention and re-engagement
- Develop and execute a long-term SEO strategy
- Build content, backlink, and local SEO systems to drive organic traffic
- Position Stay'd and its brands as category leaders
- Oversee direct mail campaigns and local marketing initiatives
- Integrate offline channels into broader funnel strategy
- Track attribution and performance across campaigns
- Build and lead a high-performing marketing organization across: Paid Media, Content / SEO, Email / CRM, Creative
- Hire, mentor, and develop top talent
- Establish KPIs, reporting structures, and accountability
- Create a culture of ownership, speed, and continuous improvement
Skills
- 7–10+ years of marketing experience, with senior leadership experience
- Proven track record of scaling paid media (PPC + Meta) profitably
- Proven track record of building and optimizing funnels and conversion systems
- Proven track record of driving direct bookings in hospitality, travel, or similar industries
- Proven track record of generating qualified inbound leads (real estate / homeowner acquisition is a plus)
- Strong experience building and leading teams—this is critical for success in this role
- A true self-starter who takes ownership and drives initiatives forward without hand-holding
- Someone who embodies our core values: Solutions Oriented, Move Fast, No Ego
- Strategic thinker who can also execute when needed
- Deep understanding of performance marketing, attribution, and growth metrics
- Experience in vacation rentals, hospitality, real estate, or marketplaces is a strong plus
Benefits
- Performance-based incentives tied to growth metrics (direct bookings,lead volume, CAC targets, etc.)
- High-autonomy role with real ownership
Company Overview