Note: The job is a remote job and is open to candidates in USA. Pogo is a fast-growing B2B company seeking its first Content Marketer to lead the content function across various public-facing channels. The role involves creating compelling content from proprietary data, developing content strategies, and understanding buyer personas to drive engagement and conversion.
Responsibilities
- Lead Pogo's B2B content function - you decide what gets written and where it shows up
- Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
- Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
- Own content strategy - decide which channels we invest in and why
- Develop a deep understanding of our buyers and write to them
- Use language to capture attention, create virality, and drive conversion
Skills
- 3–6 years of B2B SaaS content experience at a tech company with a strong content program
- Produce excellent copy across lengths and formats
- Strongest muscle in long-form writing, but can write a great article, webinar, outbound email, paid ad, or billboard with equal care
- Know how to use language to drive outcomes - capture attention, create virality, and convert
- Can dig into data and find the story in it
- Strong POV on how to run a content function
- Know which channels matter for B2B SaaS, how they work together, and how to measure them
- Worked at a fast-growing startup with real ownership
- Actively use AI tools in workflows
- Turning data into compelling macro consumer stories (leans on journalism)
- Have a track record of writing publicly on social and growing an audience
Benefits
- Flexible work schedule
- Unlimited PTO
- Minimum 20 days vacation policy
Company Overview