Note: The job is a remote job and is open to candidates in USA. Avispa is a leading professional networking and job search platform, seeking a Content Marketing Lead to develop and execute a strategic content program focused on small business audiences. This role involves owning the content strategy and collaborating with cross-functional teams to create impactful narratives that enhance brand awareness and customer engagement.
Responsibilities
- Develop and execute a comprehensive content strategy, including long-form playbooks, customer success stories, thought leadership content, and research-driven reports tailored to small business audiences
- Create compelling, customer-centric content that translates complex products and solutions into clear, actionable guidance while supporting every stage of the marketing funnel
- Partner with product marketing, brand, communications, insights, web, and global marketing teams to ensure content consistency, strategic alignment, and localization for international audiences
- Identify opportunities to showcase customer success through interviews, case studies, and data-driven storytelling that demonstrate measurable business outcomes
- Analyze content performance metrics, audience insights, and engagement data to continuously optimize content strategy, editorial direction, and brand messaging
Skills
- 7 years of experience in content marketing, editorial strategy, brand copywriting, or a related field
- Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience
- Proven experience creating long-form business guides, playbooks, thought leadership content, and research-based reports
- Strong storytelling, writing, editing, and content strategy skills
- Experience developing content for B2B and/or small and medium-sized business (SMB) audiences
- Deep understanding of the small business ecosystem is preferred
- Experience launching new brands, programs, or content initiatives within a global organization is preferred
- Strong analytical mindset with experience using engagement metrics and audience insights to optimize content performance is preferred
- Exceptional editorial judgment and the ability to maintain a consistent brand voice across multiple content formats are preferred
Benefits
- W2 Employment
- Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL
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