Note: The job is a remote job and is open to candidates in USA. ActiveComply is a compliance SaaS platform focused on banking, financial services, and insurance institutions. They are seeking a Demand Generation Manager with a strong marketing operations background to manage systems and processes that drive marketing campaigns into measurable pipeline results.
Responsibilities
- Administer and continuously improve our Salesforce marketing stack (our system of record): lead routing, scoring, lifecycle stage definitions, and data hygiene
- Build and maintain multi-touch attribution reporting that connects spend and campaigns to pipeline and closed revenue
- Own marketing automation: nurture programs, lead alerts, scoring decay logic, and handoff workflows to sales
- Partner closely with RevOps on CRM architecture, field structure, and reporting integrity
- Set the demand gen plan and pipeline targets by segment and vertical
- Manage our paid media agency directly: briefs, performance targets, budget accountability, and course-correction when results miss the mark
- Run demand gen channels that make sense to keep in-house: email and lifecycle marketing, webinars, content syndication, and organic/owned channels
- Build and manage nurture and re-engagement campaigns for inbound leads, trial users, and dormant pipeline
- Partner with sales leadership on lead qualification criteria (MQL/SQL definitions) and tune scoring based on conversion data
- Own the demand gen and funnel reporting that feeds weekly marketing updates and board/investor materials
- Analyze campaign and channel performance, agency-driven and owned, to identify what's working and reallocate effort accordingly
- Bring a point of view on what to test next, backed by data, not just activity metrics
Skills
- 7+ years in demand generation and/or marketing operations, or equivalent scope, ideally in B2B SaaS
- Deep hands-on experience with Salesforce. You should be comfortable in the weeds of workflows, fields, and reporting, not just dashboards
- Direct experience managing external agencies or vendors for paid media execution. You don't need to be a paid media expert, but you need to know how to hold one accountable
- Strong grasp of attribution modeling, lead scoring, and funnel metrics, and the judgment to know when the data is telling you something real versus noise
- Comfortable operating in a lean team where you set strategy and do the operational work yourself, with no team beneath you
- Financial services, compliance, or regulated-industry experience is a plus, not a requirement
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