Note: The job is a remote job and is open to candidates in USA. Datavail is a leading provider of data management, application development, analytics, and cloud services. They are seeking a Digital Marketing Manager who will support integrated marketing campaigns, optimize digital content, and collaborate with senior marketing leadership on strategic initiatives. This role offers significant long-term growth potential, including a path toward senior leadership within the marketing organization.
Responsibilities
- Support integrated marketing campaigns across digital channels
- Build and optimize landing pages, forms, nurture flows, and email campaigns
- Help execute account-based marketing (ABM) and demand generation programs
- Track campaign performance and contribute recommendations for optimization
- Assist with webinar, event, and virtual campaign promotion
- Support SEO strategy and content optimization initiatives
- Help evolve Datavail's presence within emerging AI-driven search experiences (GEO/AEO)
- Research keywords, search intent, competitive positioning, and content opportunities
- Assist with structured content development designed for both human buyers and AI discovery
- Monitor trends around AI search, LLM visibility, Reddit/Quora engagement, and answer engine optimization
- Support joint marketing initiatives with strategic partners including AWS, Microsoft, Oracle, Databricks and others
- Coordinate co-branded campaigns, webinars, marketplace promotions, and MDF-related activities
- Help align messaging and campaigns with partner priorities and technologies
- Help identify, test, and implement Generative AI and Agentic AI solutions across Datavail's marketing organization
- Continuously evaluate emerging AI tools, platforms, and best practices to improve marketing effectiveness, efficiency, and scalability
- Leverage AI to accelerate content creation, campaign development, audience research, personalization, SEO/GEO optimization, and performance analysis
- Partner with Marketing Operations, Revenue Operations, Sales, and Technology teams to automate workflows and eliminate manual processes where appropriate
- Assist in the development of AI-powered marketing agents that can support content generation, campaign execution, asset discovery, reporting, and other marketing functions
- Help establish repeatable AI-enabled marketing processes and document best practices for broader team adoption
- Stay current on developments in Generative AI, Agentic AI, AI-driven search, and emerging marketing technologies, bringing new ideas and experimentation opportunities to the organization
- Work within Salesforce and Pardot (Marketing Cloud Account Engagement)
- Build and maintain campaign workflows, lists, forms, emails and reporting
- Help improve lead management, attribution, and campaign tracking
- Analyze campaign performance and provide insights tied to pipeline and revenue outcomes
Skills
- 2 -6 years of experience in digital marketing, demand generation, content marketing, partner marketing, or marketing operations
- Experience with Pardot/Marketing Cloud Account Engagement, Salesforce (HubSpot, Marketo, or similar platforms a bonus, but not necessary)
- Experience with Webflow or a similar web platform and built in analytics
- Experience with GA4, Google Ads and Google Search Console
- Experience developing reporting in Looker Studio
- Working knowledge of HTML and JavaScript
- Understanding of SEO fundamentals and curiosity about AI-driven search evolution
- Strong writing and communication skills
- Interest in enterprise technology, cloud, data, analytics, AI, or IT services
- Strong organizational skills and attention to detail
- Ability to manage multiple projects in a fast-moving environment
- Desire to continuously learn and take on increasing responsibility
- B2B technology marketing experience
- Experience working with AWS, Microsoft, Oracle, Databricks, or similar ecosystems
- Exposure to ABM or partner marketing
- Experience using AI tools within marketing workflows
Company Overview