Note: The job is a remote job and is open to candidates in USA. Aimbridge Hospitality is the world's leading global hospitality management company, dedicated to creating exceptional guest experiences. They are seeking an E-Commerce Manager to facilitate practices that increase market share and achieve top line budget goals for their Full Service and Luxury hotels within the Caribbean through E-Distribution and online marketing tactics.
Responsibilities
- Serve as the lead advisor on E-Commerce and online marketing disciplines for assigned hotels; Provide communication, training and education to GMs and Sales staff to raise their awareness, understanding, and motivation toward E-Marketing
- Analyze hotel-specific needs and create strategies and tactics for increasing revenue, to include SEO/SEM, display, pay-per-click, email marketing and paid search
- Monitor and track through and manage relationships with online travel agencies (OTAs), Global Distribution Systems (GDS) and brand websites
- Serve as the point-person for reputation management for assigned properties; Review social media pages and respond to Trip Advisor reviews, Google Plus reviews and reviews on other sites
- Regularly audit each hotel's online presence to ensure proper imagery and content, and that all links work appropriately
- Develop and implement location-specific strategies to meet and exceed goals in the areas of revenue generation and market share performance
- Oversee and maintain inventory controls and address booking volume generated from third party internet companies, online travel agencies and central reservation offices
- Develop and maintain electronic distribution strategies to include online content and positioning, market manager relationships, OTA's and GDS distribution
- Review and implement rooms inventory and rate controls in central reservation systems
- Ensure properties are fully optimized to maximize traffic from search engines; Partner with web vendor to coordinate and execute Search Engine Optimization (SEO) tactics
- Champion efforts grow online bookings for group, meeting and catering business for assigned properties
- Support brand direct booking strategies in an effort shift OTA bookings; Identify best practices and opportunities for increasing new visitors, increasing conversion, and surpassing consumer expectations for their online experience
- Generate and communicate analytic reports; Assist in formulating action plans based on data
- Discuss trends and sales strategy, review results from the prior month and determine upcoming events and action plans for occupancy and RevPAR maximization for future dates
- Develop seasonal transient and extended stay pricing, and ensure consistency across all distribution channels
- Complete weekly booking pace reports, review month end rooms statistics and other relevant reports; Provide critical analysis on performance vs. forecasts and results of implemented strategies
- Conduct business displacement analysis as needed to determine impact to RevPAR
- Travel to assigned hotels and/or corporate support offices periodically for training, meetings and other business activities, as needed
- Perform other tasks, duties and projects as assigned by Operations
Skills
- Marketing degree and/or appropriate combination of education and experience to support on-the-job effectiveness
- 4 years of online marketing and revenue management experience specific to the hotel industry; previous experience with major hospitality brands (Marriott, Hilton, Choice, Starwood, etc.) is a major plus
- Strong understanding of traditional and online marketing mediums, with experience with distributed marketing functions, a passion for business development and a proven track record for E-Commerce success
- Background in search engine optimization, pay-per-click advertising, display advertising and email marketing
- Exceptional computer literacy, with ability to easily navigate database, browser, email, document and spreadsheet applications and related programs
- Previous experience with Property Management Systems and Computer Reservations Systems; experience with IQ Ware a plus
- Exceptional service orientation, with keen ability to focus and deliver on guest needs
- Reliable and responsible character, with exceptional follow up and attention to detail
- Proven leadership skills in supporting employees to consistently attain personal, departmental and organizational performance goals
- Ability to work effectively as an independent contributor, and as a part of a collaborative team
- Ability to multi-task and effectively manage numerous priorities within a fast-paced environment
- Ability to travel periodically on behalf of the company, for both short and prolonged periods of time
Company Overview
Aimbridge Hospitality is a independent investment and third-party hotel management firm. It was founded in 2003, and is headquartered in Plano, Texas, USA, with a workforce of 10001+ employees. Its website is http://www.aimbridgehospitality.com/.