Note: The job is a remote job and is open to candidates in USA. NielsenIQ is a leading consumer intelligence company that provides insights on American consumer behavior. The Director of Audience Activation will spearhead sales initiatives to expand the Advanced Advertising business, focusing on audience activation and data enrichment while collaborating with media, brand, and agency verticals.
Responsibilities
- Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement
- Manage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary
- Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations
- Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams
- Lead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligence
- Act as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectives
- Requires approximately 25% travel; in-agency presence expected
- Partner closely with Commercial, Marketing, Operations and Product teams to provide client feedback and input that informs audience development and utilization prioritization
- Support the development of new data enablement and activation initiatives, partnerships, and go‑to‑market strategies
- Serve as a subject matter expert for advanced advertising and audience‑based activation, use cases, both external with customers and internal guiding sales colleagues on cross-team opportunities
- Coordinate outreach and engagement where needed with internal sales colleagues across all verticals
- Manage internal sales and audience revenue tracking processes; ensure tracking sheets, audience taxonomies, and CRM accuracy
- Support revenue collection team where necessary, aligning communication with all stakeholders
- Collaborate with Operations and Account Management teams when needed define data, technical, and delivery requirements
- Ensure client reporting requirements contractual obligations are met
Skills
- Bachelor's degree required
- 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech
- Proven success driving audience activation initiatives within agencies or brands
- Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams
- Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV
- Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way
- Exceptional relationship management and executive‑level communication skills
- Strong negotiation skills with experience navigating complex commercial agreements
- Highly collaborative, proactive, and self‑directed
- Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred
- Familiarity with Challenger sales methodology and MEDDICC frameworks preferred
- Strong agency presence is preferred with hands-on experience operating within ad agencies, leading educational programming, thought leadership initiatives, and events for agency planning and buying teams
Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision).
- Flexible spending accounts and a Health Savings Account (including company contributions).
- Life and AD&D insurance.
- 401(k) retirement plan including company matching contributions.
- Disability insurance.
- Tuition Reimbursement.
- Discretionary paid time off program and 11 paid holidays.
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
- This role is eligible for a sales-based incentive or performance-based bonus.
- Industry-leading parental leave
- Education support
Company Overview
NielsenIQ is a consumer intelligence company that offers retailers and consumer goods manufactures. It was founded in 1923, and is headquartered in Chicago, Illinois, USA, with a workforce of 10001+ employees. Its website is https://nielseniq.com.