Note: The job is a remote job and is open to candidates in USA. Maneva is an AI company focused on transforming manufacturing operations through advanced technology. They are seeking a Director of Marketing who will lead the marketing team, develop strategies, and execute campaigns to enhance the company's brand and connect marketing efforts with sales pipelines.
Responsibilities
- Own and evolve Maneva’s marketing tech stack: Webflow, Salesforce (CRM), Mailchimp, Buffer, Figma/Canva, and a suite of AI-powered creative tools including Claude, Adobe, 11 Labs, Google Flow, and Envato
- Build the infrastructure that connects marketing activity to sales pipeline, ensuring clean data flow between tools and clear visibility into what’s working
- Establish scalable processes for campaign execution, content production, and cross-functional collaboration with Sales
- Identify and implement new tools or channels as Maneva’s needs evolve, including laying the groundwork for paid programs when the time is right
- Build and strengthen Maneva’s brand presence, making sure our narrative, positioning, and voice are sharp and consistent as we grow
- Own and execute product launch campaigns, announcement strategies, and key go-to-market moments
- Develop a steady pipeline of compelling content including thought leadership, case studies, one-pagers, and social posts that reflect Maneva’s technical depth and credibility in the manufacturing space
- Manage and evolve our brand guidelines across all touchpoints, from website to sales collateral to event presence
- Add in marketing events and industry conferences strategy / coordination
- Partner closely with Sales to develop the materials they need to open doors and close deals in the manufacturing sector
- Ensure marketing and sales are tightly aligned on messaging, ICP, and how leads move through the funnel
- Keep a close eye on what’s working and iterate fast based on feedback from the field
Skills
- 5+ years of B2B marketing experience, ideally at a SaaS, AI or deep tech company serving industrial or manufacturing buyers
- Proven experience marketing to manufacturing, industrial, or related enterprise buyers. You understand the sector, the personas, and what it takes to build credibility with operators and plant-level decision makers
- Strong systems thinker with hands-on experience owning and optimizing marketing tech stacks
- Equally comfortable building brand infrastructure and rolling up your sleeves on content and campaigns
- Strong content and storytelling instincts. You can translate complex AI capabilities into clear, compelling narratives that resonate with manufacturing leaders
- Comfortable operating with autonomy and ambiguity at an early-stage company. You build structure, you don't wait for it
- Proficient with modern marketing tools and genuinely excited by AI-powered workflows
- Experience working at a start-up company
Benefits
- Competitive market-rate compensation
- Fully remote with a lean, high-caliber team that moves fast and trusts each other
Company Overview
Maneva develops video-to-action artificial intelligence systems for manufacturing environments. It was founded in 2021, and is headquartered in North York, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://www.maneva.ai.