Note: The job is a remote job and is open to candidates in USA. Mariner is a company that focuses on client acquisition through performance marketing. The Director, Performance Marketing will lead paid client acquisition strategies, collaborating with various teams to develop effective campaigns that drive measurable business impact.
Responsibilities
- Lead the planning and execution of client acquisition activation across paid channels, while driving strong collaboration across owned and earned channels
- Translate growth strategy into actionable activation plans aligned with campaign and segment goals
- Partner with Media, Analytics, and Finance to guide activation and test-and-learn investment decisions, including prioritization of spend across channels, initiatives, and experiments
- Lead campaign briefing and collaborate with creative teams on messaging and asset development
- Ensure creative and messaging are informed by audience insights and optimized for channel performance
- Partner with media and analytics teams to review performance and identify optimization opportunities
- Support strong communication and alignment across Marketing, Sales Desk, Field/Advisors, CX, Technology, and Digital teams
- Partner with the Digital team to align acquisition efforts with Mariner.com content, engagement strategy, and on-site user journeys
- Ensure landing experiences and on-site pathways support campaign objectives and conversion goals
- Incorporate digital engagement signals into activation planning and optimization decisions
- Design and execute test-and-learn initiatives, including hypothesis development, test setup, evaluation criteria, and budget considerations
- Define test KPIs aligned with campaign and business outcomes (e.g., leads, conversions)
- Apply core testing and measurement principles (e.g., control vs. exposed, confidence thresholds) to ensure credible insights
- Develop test briefs in partnership with creative, media, analytics, Sales Desk, Field/Advisor, and Digital teams
- Maintain a centralized repository of test learnings and support sharing of insights across teams
- Translate test results into practical recommendations for messaging, creative, audience targeting, channel mix, and on-site experience optimization
- Partner with Marketing leadership to support campaign priorities and activation timelines
- Collaborate with Sales Desk and Field/Advisor teams to align activation efforts with downstream conversion needs
- Work with CX, Technology, and Digital teams to incorporate experience and engagement insights into activation planning
- Ensure performance data, testing insights, and digital engagement signals inform campaign optimization and on-site improvements
- Collaborate across media, creative, analytics, and Digital teams to support cohesive full-funnel execution
- Provide creative feedback informed by channel performance, testing results, and user engagement behavior
Skills
- 8–10+ years of experience in performance marketing, digital marketing, or integrated marketing (in-house or agency)
- Experience executing multi-channel acquisition campaigns across creative and media partners
- Demonstrated ability to manage multiple initiatives and deadlines in a fast-paced environment
- Experience supporting or running digital-first testing and optimization programs
- Proven ability to collaborate with senior stakeholders and cross-functional partners
- Clear communicator who can translate insights into actionable recommendations
- Experience in financial services, wealth management, or other regulated industries
- Human-centered or experience-led marketing mindset
- Familiarity with marketing analytics tools, media dashboards, and testing methodologies
Benefits
Company Overview
Your wealth plan shouldn’t sit still. Neither do we. It was founded in 2006, and is headquartered in Leawood, Kansas, USA, with a workforce of 1001-5000 employees. Its website is http://www.marinerwealthadvisors.com/.