Note: The job is a remote job and is open to candidates in USA. Astera Labs is a company that provides rack-scale AI infrastructure through purpose-built connectivity solutions. They are seeking a Director of Product Marketing to lead the go-to-market strategy for their PCIe signal conditioning products, focusing on positioning, messaging, and competitive strategy while collaborating with various teams to drive revenue growth.
Responsibilities
- Lead product positioning, messaging, and go-to-market strategy for PCIe signal conditioning product line
- Define and execute product launches that drive awareness, demand, and adoption with hyperscaler and enterprise customers
- Develop compelling content including presentations, white papers, datasheets, and technical collateral
- Accountable for revenue delivery through new design wins, flawless execution of active programs, and driving long-term growth across strategic accounts
- Drive alignment between product positioning and business objectives, ensuring strategies translate into measurable revenue growth
- Own competitive analysis and market intelligence for PCIe signal conditioning markets
- Identify market trends, customer needs, and emerging opportunities in AI infrastructure connectivity
- Translate market insights into actionable product and positioning recommendations
- Partner with engineering to deeply understand product capabilities and roadmap
- Enable sales teams with training, tools, and competitive positioning to win strategic accounts
- Collaborate with executive leadership to align product marketing initiatives with corporate strategy
- Build and mentor a high-performing product marketing team
- Serve as a technical spokesperson at industry events, customer meetings, and analyst briefings
- Drive alignment across marketing, product, and sales organizations
Skills
- Bachelor's degree in electrical engineering, Computer Engineering, or related technical field
- 10+ years of experience in product marketing, product management, or technical marketing roles
- Demonstrated experience with PCIe technology or high-speed switching/interconnect products
- Strong understanding of semiconductor products and silicon development lifecycle
- Proven track record of leading successful product launches in the data center or infrastructure market
- Experience presenting to and influencing technical audiences including engineers and architects
- MBA or master's degree in a technical discipline
- Experience marketing to hyperscaler customers (AWS, Google, Microsoft, Meta, etc.)
- Familiarity with emerging standards such as UALink, or PCIe Gen 6/7
- Background in AI/ML infrastructure or data center architecture
- Experience building and leading product marketing teams at high-growth technology companies
- Strong executive presence and public speaking skills for industry events and analyst engagements
Benefits
- Discretionary bonus
- Incentives
- Benefits
Company Overview
Astera Labs is a semiconductor company that provides connectivity solutions for intelligent systems. It was founded in 2017, and is headquartered in San Jose, California, USA, with a workforce of 501-1000 employees. Its website is https://www.asteralabs.com.