Note: The job is a remote job and is open to candidates in USA. Pfizer is a leading pharmaceutical company focused on innovative healthcare solutions. They are seeking a Director of US Market Access Marketing for Antivirals, responsible for leading marketing strategies and execution for a portfolio of products, ensuring alignment with various internal stakeholders and driving customer engagement strategies.
Responsibilities
- Direct ownership and responsibility for building/enhancing USMA marketing platform and USMA access strategies across a portfolio of priority products, including commensurate accountability for and attainment of quality USMA access targets and aligned execution across functions
- Drive and inform key decisions regarding customer USMA access assessments and negotiations in a complex and continuously evolving market
- Leverage advanced knowledge of USMA space to lead US brand market access strategy for assigned assets, including portfolio, market archetype, and lifecycle considerations; ensure alignment of strategies and tactics across brand marketing, USMA, Global GAV, Finance, Field Medical, and other customer facing functions
- Identify and address key product barriers to USMA access and performance by applying advanced understanding of and experience with contracting and pricing strategies, USMA analytics, and USMA market trends across Therapeutic Areas, brand lifecycle, and market channels
- Lead evolution of broad USMA value platform leveraging deep customer insights and incorporating input from USMA Account Management, Global GAV, USMA Customer Analytics, and other internal and external stakeholders
- Drive Customer/Brand engagement strategy for top customer accounts and lead stakeholder alignment, shape brand/account goals, and drive execution with Account Management, Customer Marketing, Contract Strategy, and Sales
- Ensure timely endorsement with Antiviral Franchise and USMA Leadership through frequent communications and presentations; lead, inform and influence USMA-related activities and strategies with cross-functional departments including brand teams, Global GAV, and USMA
- Represent USMA issues/opportunities within brand LTs, and consistently articulate brand strategies & priorities to USMA & Account Management Leadership Teams
- Co-develop and communicate pricing recommendation and lead process to inform Pricing and USMA access strategy, and GTN assumptions for launch product; leverage analytics platform and inform business development decisions
- Direct application of advanced Customer Analytics to maximize profitable USMA access opportunities
- As applicable, Lead Asset Matrix team, a cross functional team focused on developing and aligning USMA access objectives and improving execution of advanced USMA strategies and tactics to drive business results
- Lead ongoing discussions and opportunity assessments with account management related to key products and customers
Skills
- Applicant must have a bachelor's degree with at least 8+ years of experience
- 8+ years of combined experience within the U.S. pharmaceutical/healthcare market with primary focus within Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting
- Recent US Market Access Marketing experience is required
- Pharmaceutical business leadership, including experience in strategy development and interaction with customers
- Familiarity with key payer conferences, customers, and opinion leaders, experience designing and leading payer ad boards and market research
- Demonstrated ability to develop strategy that links to executable tactics
- Prior success delivering results and experience with collaborating across multiple stakeholders to drive results
- Understanding of key business processes driving performance, and ability to align objectives and execute across multiple disciplines
- Master's degree with at least 7+ years of experience; OR a PhD with 5+ years of experience, OR a MD with 4+ years of experience
- Proven ability to lead teams, build coalitions and develop strong partnerships across functions
- Executive presence and ability to interact effectively with all levels of the organization and with customers
- Track record demonstrating strong collaborative and communications skills; outstanding writing and presentation skills
- Ability to work under pressure, to take accountability for business challenges, think strategically and tackle complex problems
- Intellectual curiosity and ability to spot trends/ patterns
- Change agile
- Strong customer-orientation; an ability to see issues from the point of view of others
- An “execution mindset” focused on getting things done quickly and simply
- Experience managing a high volume of projects simultaneously
- GCMA experience preferred
- People management experience preferred
- Strong interpersonal skills and evidence of both leadership and team work in a matrix environment
Benefits
- Eligible for Relocation Package – NO
- Secondment 9-12 months
- If you are currently in a driving position with a fleet vehicle and this secondment does not require driving as an essential function of the position for 12 months or longer, you will be required to turn in your fleet vehicle for the duration of the non-driving secondment.
- There will be no change to your current work location.
- Position is considered Flexible, and colleagues are expected to comply with Log In For Your Day (LIFYD) requirements at site location (e.g. about 2.5 days a week in office).
Company Overview
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines. It was founded in 1849, and is headquartered in New York, New York, USA, with a workforce of 10001+ employees. Its website is http://www.pfizer.com.