Note: The job is a remote job and is open to candidates in USA. State Farm is a company focused on helping people and investing in communities. They are seeking an Earned Media Specialist to work within integrated marketing campaign teams to secure quality earned media coverage and develop AI-powered solutions that optimize earned media strategies.
Responsibilities
- Act as an Earned Media subject matter resource across Marketing functions
- Influence marketing/business plans
- Identify critical editorial assets and work with Campaign Managers, agencies and/or Design Ops to prioritize and secure
- Leverage CoPilot Studio, ChatGPT Pro and other AI tools to automate workflows and create smart systems that optimize, elevate, and measure earned media strategies
- Develop, maintain, and regularly revise overarching earned media strategy and media tiers/catalogs
- Translate marketing and business strategy into headline-driving earned media strategies that impress and excite our target audiences
- Develop overarching communication narratives and key messages that guide all communication tactics
- Provide guidance and POVs on topical or trending brand connections and/or concerns, collaborating with other stakeholders as appropriate
- Create AI-driven tools and manage the needs and capabilities of the team to make sure we have the tools to succeed
- Develop comprehensive plans and timelines
- Use CoPilot Studio, Chat GPT Pro and other platforms as they become available to create agentic AI tools and dashboards
- Ensure earned media tactical execution occurs in accordance with set strategy
- PR Agency/vendor management, and internal resource solicitation
- With Analytics partners, identify, define, collect, report, and monitor consistent earned media success metrics and benchmarks across function and within assigned initiatives
- Monitor and report non-promoted State Farm media mentions/trends and notable competitor news and identify recommendations to capitalize on opportunities and/or mitigate potential risks
- Utilize analytics and reporting tools to enhance media monitoring and campaign effectiveness insights
Skills
- 5+ years of promotional public relations/earned media experience via a blue-chip marketing organization or PR agency required
- Proficiency with AI tools, including Microsoft CoPilot Studio and ChatGPT Pro, is required
- Bachelor's degree in Public Relations, Marketing, Communications, or a related field preferred
- Experience working in a matrix environment preferred
Benefits
- Potential yearly incentive pay up to 15% of base salary
- Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
- Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
- Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
- Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
- Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
- Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
- Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
- Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
- Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Company Overview