Note: The job is a remote job and is open to candidates in USA. Moore is a data-driven constituent experience management company, and they are seeking an Email Marketing Manager to plan and manage high-volume email marketing campaigns. The role involves collaborating with cross-functional teams to optimize email performance and manage client email marketing programs.
Responsibilities
- Oversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment
- Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics
- Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes
- Analyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization
- Create data extensions, data filters, suppression lists, master suppression lists, and attribute groups for multiple clients within various ESPs
- Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior
- Partner with data specialists to provide monthly analysis and reporting of campaign performance and overall email program
- Work with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work
- Monitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps
- Manage, train, and mentor Email Marketing Specialist
- Contribute to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive success
- Stay up to date on the latest email marketing and platform standards, technologies, best practices, and developments
- Recommend, learn, and master new ESP and MAP platforms, ultimately serving as the point of contact, subject matter expert, and trainer as needed
Skills
- 4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites
- Experience with Marketing Automation Platforms (Marketo, HubSpot)
- Experience with Email Service Provider Platforms (Luminate, Engaging Networks, Emma, Campaign Monitor, Salesforce Marketing Cloud)
- Experience creating annual email marketing plans, schedules, send cadences and testing matrixes
- Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR
- Ability to understand and analyze email metrics including deliverability, opens, clicks and conversions
- Understanding of influences affecting email deliverability and inbox placement
- Familiarity with digital direct response fundraising metrics and direct marketing strategy
- Ability to handle multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment
- Commitment to delivering error-free work and high-quality customer service to clients
- Strong written and oral communication and presentation skills
- Strong organizational and time management skills
- Outstanding problem-solving abilities and analytical skills
- Meticulous attention to detail
- Ability to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and change
- Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations
- Ability to build collaborative relationships, and to thrive in a team environment
- Ability to identify opportunities for improvement and make constructive suggestions for change
- Experience with non-profit email marketing is preferred
- Familiarity with the following is a plus: Traffic analysis tools, such as Google Analytics
- CMS platforms (WordPress, Drupal)
- Fundraising platforms (Qgiv, Luminate, Raise Donors, Fundraise Up, Classy)
- CRM platforms (Salesforce, Raiser's Edge, Bloomerang, Donor Perfect)
- Web languages (HTML, CSS, Java Script, XML)
Benefits
- Comprehensive healthcare
- Paid holidays
- Generous paid time off
Company Overview
Moore is a constituent experience company that integrates the donor experience across all platforms, channels, and devices. It was founded in 2011, and is headquartered in Lanham, Maryland, USA, with a workforce of 1001-5000 employees. Its website is https://wearemoore.com/.