Note: The job is a remote job and is open to candidates in USA. Virta Health is on a mission to reverse metabolic disease in one billion people. They are seeking an Event Marketing Manager to help scale events as a high-impact demand generation channel, focusing on driving qualified pipeline and strengthening strategic relationships through effective event marketing strategies.
Responsibilities
- Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals
- Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups
- Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action
- Lead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projects
- Track performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over time
- Execute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detail
- Partner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performance
- Ramp on Virta’s integrated marketing approach, standard event planning processes, and how events contribute to pipeline generation
- Take ownership of a subset of events and webinars, and supporting execution during an active cycle
- Plan and execute at least one event end-to-end, including promotion and follow-up
- Draft and refine event marketing copy across email and partner channels
- Partner with sales and marketing stakeholders to refine audience targeting and outreach strategy
- Establish clear performance tracking for your events and webinars (attendance, engagement, pipeline contribution)
- Identify and implement at least one measurable improvement to event and webinar performance
Skills
- 5–7 years of experience in B2B marketing, with strong exposure to demand generation and events
- Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns
- Strong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action
- Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisions
- Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency
Benefits
- Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers
- Security and privacy training will be provided.
- As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco.
Company Overview
Virta delivers a clinically-proven treatment to reverse type 2 diabetes and other chronic metabolic diseases. It was founded in 2014, and is headquartered in Denver, Colorado, USA, with a workforce of 1001-5000 employees. Its website is http://virtahealth.com.