[Remote] Executive Director, Analytics

Note: The job is a remote job and is open to candidates in USA. Vericast is the financial institution performance partner that helps banks and credit unions drive growth through data and technology. The Executive Director, Analytics will lead the analytics strategy and team, ensuring client engagements are data-driven and insights are tied to business outcomes.

Responsibilities

• Define the analytics strategy that connects Vericast media performance to client business outcomes
• Establish measurement frameworks, KPIs, and reporting standards that work across channels and hold up to scrutiny from analytically sophisticated financial institution leaders
• Set the bar for how we measure attribution, incrementality, lift, and return on marketing investment
• Serve as a senior consultative voice to our strategists and sales leadership for client engagements, executive briefings, and prospect meetings
• Translate performance data into narratives that resonate with CFOs, CMOs, and CEOs at community banks, regional banks, and credit unions
• Support Sales and Client Management by bringing analytical credibility and domain fluency to the room
• Lead and develop a team of analysts, senior analysts, and BI developers
• Build a culture where the standard is not just accurate data but clear communication of what that data means and what to do about it
• Own workforce planning, performance management, career development, and succession planning for the analytics function
• Partner with Account Services, Client Strategy, Product and Data Engineering to shape the analytics product roadmap
• Influence decisions about reporting architecture, data pipelines, identity resolution, tagging infrastructure, and client-facing dashboards
• Bring and maintain deep fluency in the financial services landscape

Skills

• Bachelor's degree in a quantitative, business, or related field
• 12+ years of progressive experience in analytics, insights, or data strategy roles within advertising, media, or marketing services, with at least 5 of those years focused on financial services clients
• Experience leading teams of 5 or more and managing at the manager or senior manager level
• Fluency in the analytics ecosystem without being a hands-on practitioner
• Experience with BI platforms (Tableau, Power BI, DOMO, or equivalent)
• Understanding of SQL well enough to evaluate queries and data logic
• Ability to navigate marketing data from platforms like Google Ads, SA360, DV360, The Trade Desk, and programmatic DSPs
• Experience presenting to C-suite audiences at financial institutions
• Ability to simplify complex analytical findings into clear, actionable recommendations
• Deep fluency in the financial services landscape
• Understanding of deposit acquisition strategy, cost of funds, and competitive dynamics that drive retention and growth at banks and credit unions
• Knowledge of loan portfolio economics including auto, mortgage, HELOC, and consumer lending and how marketing investment ties to origination volume
• Understanding of digital banking adoption trends, mobile-first member journeys, and how FIs measure engagement beyond account opening
• Knowledge of rate environment sensitivity and how shifts in Fed policy change marketing priorities across product lines
• Awareness of regulatory considerations that shape how financial institutions approach data, targeting, personalization, and performance measurement
• Understanding of the competitive landscape between community banks, credit unions, regional banks, neobanks, and large national players
• Master's degree in a quantitative, business, or related field

Benefits

• Position is eligible for an annual bonus incentive program
• Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K with company match and generous PTO allowance
• A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available

Company Overview

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