Note: The job is a remote job and is open to candidates in USA. Vanta is a company dedicated to helping businesses earn and prove trust through continuous security monitoring. As a Field Marketing Manager, you will develop and execute regional marketing strategies that drive pipeline and revenue, partnering closely with Sales to create impactful programs and experiences.
Responsibilities
- Own the field marketing strategy for your region, aligning programs to sales priorities, target accounts, and pipeline goals
- Develop segment-specific field marketing strategies across Commercial, Enterprise, and Strategic accounts, tailoring programs to deal size, sales motion, and buying committee complexity
- Build and manage a regional marketing plan and calendar across events, campaigns, and executive programs
- Identify the highest-impact markets, accounts, and program types to drive pipeline and accelerate deals
- Act as the primary marketing partner to Sales leadership, participating in territory planning and QBRs
- Own pipeline contribution for your region—tracking sourced and influenced pipeline, conversion rates, and ROI
- Adapt program strategy and follow-up approaches based on segment needs—from high-volume Commercial motions to high-touch Enterprise and Strategic deal cycles
- Design integrated pre-event, onsite, and post-event strategies that maximize attendance, engagement, and follow-up
- Partner closely with Sales and SDR teams to build target account lists, drive meeting bookings, and ensure strong follow-up
- Continuously analyze program performance and optimize based on data and insights
- Lead end-to-end execution of regional programs including executive dinners, roundtables, conferences, roadshows, and customer events
- Develop compelling event themes, messaging, and experiences tailored to security, compliance, and IT decision-makers
- Own event logistics and vendor management, ensuring high-quality execution while staying on budget
- Serve as on-site lead for key programs, ensuring a seamless and high-impact experience
- Partner with Demand Generation, Product Marketing, Content, and Brand to create cohesive, high-performing campaigns
- Collaborate with SDR and Sales teams to align outreach, messaging, and follow-up strategies
- Bring insights from the field back to marketing to inform campaign strategy, messaging, and positioning
- Manage regional field marketing budgets with a focus on efficiency and measurable outcomes
- Build and refine repeatable playbooks for field programs that can scale across regions
- Track and report on KPIs including pipeline generated, deal acceleration, attendance, and engagement
- Maintain strong vendor relationships and continuously improve operational processes
Skills
- 4-7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technology
- Strong understanding of Commercial, Enterprise, and Strategic sales segments, including how marketing programs differ across deal sizes, sales cycles, and stakeholder complexity
- Proven track record of driving pipeline and revenue through field programs—not just executing events
- Experience owning regional or segment-level marketing strategy and partnering closely with Sales leadership
- Strong project management skills with the ability to manage multiple programs, stakeholders, and timelines simultaneously
- Data-driven mindset with experience measuring program performance and optimizing for ROI
- Excellent cross-functional collaboration and communication skills
- High ownership and bias for action—you operate independently and drive initiatives forward
- Strategic thinking—you connect programs to pipeline, revenue, and broader business goals
- Willingness to travel (~20–30%) to support regional programs
- Strong preference for this candidate to live in San Francisco or New York, but not required
- Experience with account-based marketing (ABM) and targeting enterprise or strategic accounts
- Familiarity with security, compliance, or trust/privacy technology sectors
- Experience planning programs for technical audiences (CISOs, security leaders, compliance teams)
- Proficiency with marketing and event tools (Salesforce, HubSpot, Swoogo, Luma, etc.)
- Existing vendor network or event industry relationships
Benefits
- Industry-competitive salary and equity
- Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
- 16 weeks paid Parental Leave for all new parents
- Health & wellness stipend
- Remote workspace, internet, and cellphone stipend
- Commuter benefits for team members who report to the SF and NYC office
- Family planning benefits
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy, plus 80 hours of Sick Time
- 11 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
Company Overview
Vanta is a trust management platform that automates compliance and risk management. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://vanta.com.Company H1B Sponsorship
Vanta has a track record of offering H1B sponsorships, with 6 in 2026, 23 in 2025, 6 in 2024, 4 in 2023, 10 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role.