Note: The job is a remote job and is open to candidates in USA. Vanta is a company focused on helping businesses earn and prove trust through continuous security monitoring. As a Field Marketing Manager, you will be responsible for developing and executing regional marketing strategies that drive pipeline and revenue, while collaborating closely with sales teams to ensure alignment and effectiveness of marketing programs.
Responsibilities
- Own the field marketing strategy for your region, aligning programs to sales priorities, target accounts, and pipeline goals
- Develop segment-specific field marketing strategies across Commercial, Enterprise, and Strategic accounts, tailoring programs to deal size, sales motion, and buying committee complexity
- Build and manage a regional marketing plan and calendar across events, campaigns, and executive programs
- Identify the highest-impact markets, accounts, and program types to drive pipeline and accelerate deals
- Act as the primary marketing partner to Sales leadership, participating in territory planning and QBRs
- Own pipeline contribution for your region—tracking sourced and influenced pipeline, conversion rates, and ROI
- Adapt program strategy and follow-up approaches based on segment needs—from high-volume Commercial motions to high-touch Enterprise and Strategic deal cycles
- Design integrated pre-event, onsite, and post-event strategies that maximize attendance, engagement, and follow-up
- Partner closely with Sales and SDR teams to build target account lists, drive meeting bookings, and ensure strong follow-up
- Continuously analyze program performance and optimize based on data and insights
- Lead end-to-end execution of regional programs including executive dinners, roundtables, conferences, roadshows, and customer events
- Develop compelling event themes, messaging, and experiences tailored to security, compliance, and IT decision-makers
- Own event logistics and vendor management, ensuring high-quality execution while staying on budget
- Serve as on-site lead for key programs, ensuring a seamless and high-impact experience
- Partner with Demand Generation, Product Marketing, Content, and Brand to create cohesive, high-performing campaigns
- Collaborate with SDR and Sales teams to align outreach, messaging, and follow-up strategies
- Bring insights from the field back to marketing to inform campaign strategy, messaging, and positioning
- Manage regional field marketing budgets with a focus on efficiency and measurable outcomes
- Build and refine repeatable playbooks for field programs that can scale across regions
- Track and report on KPIs including pipeline generated, deal acceleration, attendance, and engagement
- Maintain strong vendor relationships and continuously improve operational processes
Skills
- 4-7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technology
- Strong understanding of Commercial, Enterprise, and Strategic sales segments, including how marketing programs differ across deal sizes, sales cycles, and stakeholder complexity
- Proven track record of driving pipeline and revenue through field programs—not just executing events
- Experience owning regional or segment-level marketing strategy and partnering closely with Sales leadership
- Strong project management skills with the ability to manage multiple programs, stakeholders, and timelines simultaneously
- Data-driven mindset with experience measuring program performance and optimizing for ROI
- Excellent cross-functional collaboration and communication skills
- High ownership and bias for action—you operate independently and drive initiatives forward
- Strategic thinking—you connect programs to pipeline, revenue, and broader business goals
- Willingness to travel (~20–30%) to support regional programs
- Experience with account-based marketing (ABM) and targeting enterprise or strategic accounts
- Familiarity with security, compliance, or trust/privacy technology sectors
- Experience planning programs for technical audiences (CISOs, security leaders, compliance teams)
- Proficiency with marketing and event tools (Salesforce, HubSpot, Swoogo, Luma, etc.)
- Existing vendor network or event industry relationships
Benefits
- Offers Equity
- This role is also eligible for medical benefits, 401(k) plan, and other company perk programs.
- Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
- 16 weeks paid Parental Leave for all new parents
- Health & wellness stipend
- Remote workspace, internet, and cellphone stipend
- Commuter benefits for team members who report to the SF and NYC office
- Family planning benefits
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy, plus 80 hours of Sick Time
- 11 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
Company Overview
Vanta is a trust management platform that automates compliance and risk management. It was founded in 2018, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://vanta.com.Company H1B Sponsorship
Vanta has a track record of offering H1B sponsorships, with 6 in 2026, 23 in 2025, 6 in 2024, 4 in 2023, 10 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role.