Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that simplifies sophisticated marketing through advanced artificial intelligence. They are seeking a Go-to-Market Intelligence & Automation Lead to architect and operationalize a scalable automation engine, ensuring clear requirements and effective workflows across various teams.
Responsibilities
- Own and evolve the roadmap for scalable intelligence delivery—including automation frameworks, reusable components, and insight packages used across teams and verticals
- Identify high-impact opportunities to reduce delivery time and increase quality through automation, modular frameworks, and standardized workflows
- Surface friction points, unmet needs, and whitespace opportunities—translating them into clear improvements and roadmap initiatives
- Serve as the connective tissue between GTM strategy and technical execution—translating use cases into clear business requirements, logic, and workflow designs
- Partner with Product, Analytics, and Applications teams to shape design, implementation, and deployment of scalable solutions
- Ensure alignment across teams on definitions, inputs/outputs, and success metrics—so intelligence is consistent, trusted, and easy to adopt
- Help integrate AI-enabled workflows into intelligence delivery (e.g., automated insight narration, pattern surfacing, QA assist, template-driven storytelling, and AI-agent supported workflows)
- Support feedback loops to continuously improve intelligence tooling, AI-assisted workflows, and delivery experiences—balancing speed with quality and governance
- Own and refine enablement infrastructure: intake processes, templates, documentation, and knowledge hubs that support scalable execution
- Improve usability and adoption of Data Cloud tools and intelligence products through process refinement and consultative support
- Support cross-functional initiatives related to internal tooling, platform integrations, and operational consistency
- Support select pre-sales or client-facing work with automation-aligned deliverables when needed
Skills
- 5–7 years in data strategy, solution development, marketing analytics, operations, or adjacent roles
- Proven ability to define workflows, drive cross-functional alignment, and deliver repeatable solutions
- Experience partnering with Product, Analytics, and/or Martech development teams
- Advanced Excel / PowerPoint; comfortable turning data into structured narratives and frameworks
- Familiarity with BI/reporting tools (e.g., Tableau) and core data logic
- Strong project management, communication, and documentation skills
- Experience with Asana, Jira, Confluence, or other documentation/task management tools
- Exposure to marketing technology (CDPs, DMPs, DSPs, CRMs, etc.)
- Conceptual understanding of AI/ML applications in marketing intelligence (and interest in operationalizing AI in workflows)
- Working knowledge of SQL (comfortable querying datasets, validating logic, and partnering with technical teams on requirements)
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Company Overview
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.zetaglobal.com.Company H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships, with 8 in 2026, 20 in 2025, 17 in 2024, 11 in 2023, 6 in 2022, 8 in 2021, 16 in 2020. Please note that this does not guarantee sponsorship for this specific role.