Note: The job is a remote job and is open to candidates in USA. FoodChain ID is a global leader in food safety, quality, sustainability, and regulatory compliance solutions. They are seeking a Growth Marketing Manager to lead demand generation and marketing activation activities, developing integrated marketing campaigns that generate qualified leads and contribute to revenue targets.
Responsibilities
- Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue
- Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units
- Build and manage lead nurture programs that accelerate prospect progression through the buyer journey
- Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns
- Execute integrated marketing campaigns across email, paid media, webinars, events, website, 3rd party media, and social
- Coordinate campaign assets, messaging, and activation plans across multiple stakeholders
- Collaborate with external agency to execute paid media, trade media, digital advertising, and lead generation programs
- Partner with the Events team to support a global calendar of trade shows, conferences, webinars, and industry events
- Own MQL processes and lead management across the Industry Solutions division
- Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting
- Use Pardot (Marketing Cloud Account Engagement) to create and manage email campaigns, engagement studio nurture programs, automated lead workflows and segmentation
- Track, analyse, and monitor key metrics including MQL generation, lead-to-opportunity conversion, pipeline contribution and campaign ROI
- Deliver actionable insights and recommendations to relevant stakeholders
- Establish testing frameworks for continuous optimisation of messaging, channels, and audience targeting
Skills
- 5+ years of experience in Growth Marketing, Demand Generation or Digital Marketing within a B2B environment
- Fluency in French and English, with French as either a native language or at full professional proficiency, is required
- Proven track record of delivering measurable pipeline growth and lead generation results
- Hands-on experience with Salesforce campaign management and reporting
- Strong experience using Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows
- Experience managing external marketing agencies and paid media programs
- Analytical skills with experience interpreting campaign and funnel performance data
- Excellent project management and stakeholder management skills
- Experience working within a matrixed, global organisation
- Experience marketing SaaS, technology, regulatory, data, or digital solutions
- Experience supporting multiple business units or product portfolios
- Experience with Google Analytics, WordPress, and AI-enabled marketing tools and technologies
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