Note: The job is a remote job and is open to candidates in USA. TextNow is the largest provider of free phone service in the nation, committed to breaking down barriers to communication. They are seeking a Head of Brand Marketing to lead and evolve their brand presence across various channels, focusing on brand positioning, integrated campaigns, and cultural relevance to drive long-term growth.
Responsibilities
- Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
- Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
- Serve as primary steward of TextNow’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
- Ensure execution aligns to messaging pillars and elevates the brand beyond legacy framing
- Partner with Product Marketing to align brand storytelling with roadmap and go to market sequencing
- Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
- Define brand media channel strategy and investment approach
- Drive integrated planning across paid, earned, and owned channels, ensuring each plays a defined role in awareness, legitimacy, comprehension, and usage
- Partner closely with Creative to translate strategy into a distinctive and cohesive look, feel, and voice
- Ensure campaign briefs are strategically rigorous and aligned to brand objectives
- Show up meaningfully in the spaces where our audience already lives, works, and creates
- Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
- Ensure cultural participation is credible, confident, and additive
- Own day to day management of creative, media, PR, influencer, and production partners
- Evaluate agency performance and evolve roster as needed
- Drive strong briefs, clear deliverables, disciplined execution, and accountability for measurable results
- Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
- Partner with Lifecycle Marketing to ensure brand messaging carries through onboarding, habit formation, and retention
- Align with Product and Product Marketing on roadmap storytelling and feature sequencing
- Partner with Performance Marketing to align brand investment with acquisition efficiency and long term CAC improvement
- Work closely with Analytics to define measurement frameworks and success metrics
- Support Direct Sales by strengthening TextNow’s B2B brand presence through thought leadership, PR, and high impact industry events
- Operationalize a brand measurement framework across health, behavior, and efficiency metrics
- Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency
- Drive measurable improvements in brand awareness, trust, and cultural relevance over time
- Lead post launch analysis and ongoing optimization of messaging, channel mix, and creative
- Ensure brand investment is evaluated on long term growth impact, not solely short term attribution
- Own brand budget across media, production, partnerships, and agencies
- Develop annual awareness strategy and investment roadmap
- Scale what works while maintaining creative and strategic discipline
Skills
- 8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact
- Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories
- Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels
- Strong understanding of media strategy, channel role architecture, and full funnel integration
- Track record managing creative, media, PR, and influencer agencies with discipline and accountability
- Strategic thinker who understands how brand drives long term growth, CAC efficiency, and business performance
- Culturally fluent and capable of embedding brands authentically within relevant communities
- Strong cross functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes
- Comfortable operating with executive visibility in a fast scaling environment
- Experience in telecom, consumer technology, app first, or subscription businesses preferred
Benefits
- Free phone service
- Strong work life blend
- Flexible work arrangements (work-from-home, remote, or access to one of our office spaces)
- Employee stock options
- Unlimited vacation
- 12 paid holidays per year
- Competitive pay
- Health, dental, and vision benefits
- Short-term & long-term disability
- $750 annual wellness benefit or healthcare spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
- We travel a few times a year for various team events, company-wide off-sites, and more
- Dogfooding & Customer Obsession
- Diversity and Inclusion
- Equal opportunity
- Applicants who require reasonable accommodation during the hiring process may contact our Talent Team.
Company Overview
Our mission is to break down the barriers to communication and free the flow of conversation for people everywhere. It was founded in 2009, and is headquartered in Waterloo, Ontario, CAN, with a workforce of 51-200 employees. Its website is https://www.textnow.com/.