Note: The job is a remote job and is open to candidates in USA. ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. As the Inbound Marketing Manager, you'll be responsible for establishing strategy and optimizing organic channels to convert traffic into qualified leads, working closely with various marketing teams to enhance digital journeys and drive measurable revenue impact.
Responsibilities
- Lead Generation Funnels: Design and optimize the end-to-end inbound user journey—from initial organic discovery to landing pages, forms, and lead capture
- Conversion Rate Optimization (CRO): Partner with the team to run continuous A/B tests on website copy, CTAs, and layout to maximize visitor-to-lead conversion rates
- Content Distribution & SEO: Collaborate with demand gen to ensure high-value research and data content is optimized for search (SEO/AEO) and aggressively distributed across organic channels
- Nurture & Lifecycle Workflows: Partner with Demand Gen and Marketing Ops to optimize email nurture streams in HubSpot to move inbound leads deeper down the funnel and prepare them for Sales
- Rapid Experimentation: Run fast testing cycles on content offers (e.g., gated reports, webinars, interactive tools) to find the highest-performing lead magnets for our target audience
- Organic Channel Management: Oversee organic distribution strategies across company social channels, newsletters, and community hubs to drive consistent site traffic
- Inbound Analytics: Monitor and report on core inbound metrics, including organic traffic, form completion rates, cost-per-lead, and inbound pipeline velocity
- Infrastructure Coordination: Partner with Marketing & RevOps to ensure clean lead attribution, accurate lead scoring, and seamless handoffs from inbound marketing to the Sales/SDR teams
Skills
- 3–5 years of hands-on experience in B2B marketing, with a dedicated focus on inbound marketing, SEO, and organic lead acquisition
- Experience working in a fast-paced, high-growth startup or technology company environment
- Deep tactical expertise in at least 2 core inbound areas (e.g., SEO/AEO/Content Strategy, Conversion Rate Optimization (CRO), or Web Analytics)
- Strong analytical foundation: Comfort navigating tools like GA4, Google Search Console, and SEO platforms (Ahrefs, SEMrush) to spot traffic trends and drop-off points
- Expert-level working knowledge of marketing automation platforms and CRM systems
- Excellent collaborator who can bridge the gap between creative content production and technical marketing operations
- HubSpot and Salesforce experience is highly preferred
Benefits
- Remote-First: We offer the freedom to work from home across most of the U.S. You'll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
- Competitive Compensation: We believe in hiring the best and paying accordingly. You'll receive a competitive salary that reflects your impact and expertise.
- Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family's biggest milestones.
- Your Health Matters : Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
- Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
- Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
- Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.
Company Overview