Note: The job is a remote job and is open to candidates in USA. Hasbro is a leading company known for its iconic brands and innovative games. They are seeking a driven Influencer Marketing Manager to develop and grow influencer programs, manage relationships, and track campaign effectiveness for Magic: The Gathering.
Responsibilities
- Develop, implement, and grow influencer and creator programs across our diverse portfolio of products
- Drive immediate and focused acceleration in maturity and growth of Magic Ambassador program
- Apply a meticulous and data-driven process in how we source, vet, negotiate and contract influencer content, while partnering with cross-functional teams including brand, community management, global digital and social media, legal, and creative services
- Track effectiveness of influencer campaigns and proactively share data-backed insights to inform future executions
- Hands-on management of influencer and agency relationships to scale our activations long-term
- Support multiple campaigns, products, and brand initiatives simultaneously
- Follow industry trends in an evolving influencer landscape, bringing innovation and solutions into your day-to-day contributions
Skills
- 5+ years of hands-on influencer management and execution experience across all major social platforms including YouTube, Twitch, Instagram, Twitter, and TikTok
- Proven track-record of positive collaboration with other business partners in a growing and evolving org
- Experience using influencer analytics platforms and extrapolating key and meaningful business highlights
- Comprehensive understanding of influencer marketing standards and rules of engagement
- Attention to detail and experience with keeping multiple moving pieces of a project on schedule
- Passion for games and empathy with influencers, creators, players, and the global gaming community
- A basic understanding of and experience with Magic's products and communities is a plus!
Benefits
- Annual and long-term incentives as part of their overall compensation package
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Company Overview
Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties. It was founded in 1977, and is headquartered in Pawtucket, Rhode Island, USA, with a workforce of 5001-10000 employees. Its website is https://shop.hasbro.com.Company H1B Sponsorship
Hasbro has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2025, 5 in 2024, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.