Note: The job is a remote job and is open to candidates in USA. Social Commerce Club is at the intersection of eCommerce, content, and social media, focusing on turning views into sales. The Lead Media Buyer will drive the paid media strategy across TikTok Shop and DTC brands, ensuring campaign performance while mentoring junior buyers and collaborating with cross-functional teams.
Responsibilities
- Own end-to-end paid media strategy across TikTok and other paid social channels (Meta, etc.)
- Lead campaign planning, structure, and execution across multiple DTC client accounts
- Set performance targets (CPA, ROAS, MER) and ensure consistent achievement or improvement
- Scale accounts aggressively while maintaining efficiency and profitability
- Analyze TikTok Shop performance, attribution, and full-funnel metrics to inform strategy
- Lead testing frameworks across creatives, audiences, offers, and landing pages
- Partner closely with creative strategists to guide high-performing ad concepts and iteration cycles
- Identify growth opportunities and proactively present strategic recommendations to clients
- Build and refine internal playbooks, processes, and best practices for media buying
- Troubleshoot performance issues quickly and implement solutions at scale
- Mentor and support junior media buyers, providing feedback and guidance on campaign management
- Review account performance and ensure high standards across all managed accounts
- Help train new hires on platform best practices, tools, and internal processes
- Contribute to building a high-performance, data-driven media buying team
Skills
- 4–6+ years of experience in paid media buying, with strong TikTok expertise
- Proven track record scaling DTC brands with significant monthly ad spend
- Deep understanding of TikTok Ads Manager, TikTok Shop, and performance metrics
- Strong grasp of attribution (platform vs. blended ROAS, MER, incrementality)
- Experience leading strategy across multiple accounts or brands
- Highly analytical with the ability to translate data into actionable insights
- Strong communication skills with experience presenting to clients or stakeholders
- Comfortable operating in a fast-paced, test-heavy environment
Company Overview