Note: The job is a remote job and is open to candidates in USA. Implaion Recruiting is seeking an exceptional Product Marketing Lead to define and drive product marketing strategy within the pharmaceutical and life sciences sectors. This role involves executing go-to-market strategies, leading product launches, and managing integrated marketing campaigns to enhance market understanding and adoption of their AI-powered platform.
Responsibilities
- Define and execute go-to-market strategies to increase awareness, generate demand, and accelerate adoption
- Develop clear positioning and messaging tailored to Business Development (BD), Licensing, and Scientific & Engineering (S&E) audiences
- Lead product launches and integrated marketing campaigns
- Partner closely with Sales and Product teams to align on personas, buyer journeys, and value propositions
- Leverage market research and customer insights to inform and refine strategy
- Own strategy and execution for major industry conferences and partnering events
- Manage booth presence, speaking opportunities, and strategic networking initiatives
- Develop high-impact collateral and product demonstrations; drive post-event pipeline conversion
- Build and execute multi-channel campaigns (email, digital, account-based marketing) to generate qualified leads
- Develop case studies, ROI narratives, and sales enablement materials
- Collaborate with design partners to produce clear, compelling marketing assets
- Ensure brand consistency and thought leadership across all customer touchpoints
- Enable Sales teams to effectively communicate value propositions and close deals
- Maintain competitive intelligence and synthesize ongoing customer insights
- Train cross-functional teams on messaging, positioning, and new product releases
- Monitor performance metrics and continuously optimize go-to-market effectiveness
Skills
- 8+ years of product marketing experience, preferably in B2B SaaS, enterprise software, or healthcare technology
- Experience marketing to pharmaceutical, biopharma, or life sciences audiences (BD, R&D, or commercial functions)
- Demonstrated success developing and executing effective go-to-market strategies and product launches
- Strong understanding of complex, technical products and ability to translate features into clear business value
- Proven ability to build marketing campaigns that generate measurable pipeline and revenue impact
- Experience in conference planning, event marketing, and field marketing strategies
- Background marketing AI/ML, analytics, or decision intelligence platforms
- Experience with account-based marketing platforms, marketing automation tools, and CRM systems
- Design capabilities or experience collaborating closely with designers
- MBA or advanced degree in business, marketing, or life sciences
- Experience building marketing functions within early-stage organizations
Company Overview