Note: The job is a remote job and is open to candidates in USA. DIRECTV is seeking a Lead Product Marketing Manager responsible for defining project/program scope and objectives, guiding activities of a project/program team, identifying resources, and establishing a master timeline for deliverables. The role involves managing complex marketing campaigns that require cross-functional collaboration and strategic planning to achieve organizational goals.
Responsibilities
- Projects and programs are typically consumer and agent targeted marketing campaigns that involve working with technical and non-technical partners to bring the strategy to life
- The projects/programs you’ll be supporting are often complex in nature, may not follow a repeatable framework, and typically span multiple business units
- This role will also manage certain areas of responsibility in enterprise-wide IT enhancement projects to support the above-mentioned marketing campaigns leading cross functional teams, spanning technical development, go-to-market, and call centers, and responsible for the short term and long-term marketing plan development, strategic planning, and project delivery
Skills
- Bachelor's Degree in marketing or related field preferred
- 3 – 5 years of marketing experience in the entertainment industry
- Self-directed, organized, and detail oriented, as well as ability to multitask and work effectively in a fast-paced environment
- Champion and lead multiple functional projects and campaign strategies simultaneously for base management retention program in an expedited timeframe
- Strong problem-solving skills and demonstrate good judgement to risk mitigate any complex issues overcoming roadblocks
- Proficient in learning new systems and applications (customer care, ordering, billing, etc.)
- Demonstrated ability to analyze complex issues and to articulate technical requirements through clear documentation
- Ability to communicate and work effectively with technical managers and application developers, balanced with ability to concisely articulate through verbal communication and presentation to non-technical stakeholders and senior level executives
- Ability to accommodate change and adapt accordingly
- Leadership qualities, including ability to motivate others, inspire teams to a common goal, and overcome group roadblocks
- Advanced leadership such as conflict resolution, senior leader relationship management, and risk mitigation are required
- Outstanding written and verbal communication skills
- Able to manage multiple projects and work under tight deadlines
- Proficient using Microsoft Office products including Word, PowerPoint, Excel, and Outlook
- Ability to analyze market data and reporting
- Confidence and experience presenting and interacting across all levels of management
Benefits
- DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees.
- It is the company's policy to offer pay that is competitive with other employers in the local market.
- Our salary ranges are determined by role, level, and location.
- Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.
Company Overview
At DIRECTV, we believe TV is meant to be enjoyed. It was founded in 1999, and is headquartered in El Segundo, California, USA, with a workforce of 10001+ employees. Its website is https://www.directv.com.Company H1B Sponsorship
DIRECTV has a track record of offering H1B sponsorships, with 4 in 2026, 66 in 2025, 52 in 2024, 30 in 2023, 82 in 2022, 31 in 2021. Please note that this does not guarantee sponsorship for this specific role.