Note: The job is a remote job and is open to candidates in USA. Blueroot Health is seeking a strategic and creative Lifecycle Marketing Manager to own the end-to-end lifecycle communications program across all brands. The role involves building and executing a unified email and SMS content strategy, focusing on retention, engagement, and revenue across DTC channels.
Responsibilities
- Develop and execute a comprehensive email and SMS content strategy across all Blueroot Health brands, aligned to acquisition, retention, and revenue goals
- Own the editorial calendar for lifecycle communications, including campaigns, automated flows, transactional messages, and SMS sends
- Write compelling, on-brand email and SMS copy — subject lines, preview text, body copy, and CTAs — tailored to each brand's voice and audience
- Design and implement automated flows including welcome series, abandoned cart and browse recovery, post-purchase, win-back, replenishment, and cross-sell journeys
- Plan and execute SMS campaigns and automations in compliance with TCPA, CTIA, and carrier guidelines, including list growth, consent management, and quiet hours
- Build and refine audience segments using behavioral, transactional, and profile data to deliver relevant, personalized content at scale
- Run a continuous testing program (A/B and multivariate) across subject lines, content, send times, offers, and channel mix; document learnings and apply them across the program
- Analyze and report on channel performance using KPIs including open rate, CTR, conversion rate, revenue per recipient, list growth, unsubscribe and spam rates, and SMS-specific metrics (opt-in rate, CTR, revenue per send)
- Deliver regular performance readouts to the Director of Marketing Communications with clear insights and recommended next actions
- Manage email deliverability — sender reputation, authentication (SPF, DKIM, DMARC), list hygiene, and inbox placement
- Ensure all communications comply with GDPR, CAN-SPAM, TCPA, and other applicable regulations
- Partner with design, brand, e-commerce, and customer service teams to align messaging, creative, and offers across touchpoints
- Monitor industry trends, competitor programs, and emerging best practices in email and SMS, and bring forward recommendations
- Perform other duties as assigned
Skills
- Minimum of 5 years of professional experience in email marketing, with at least 2 years owning SMS or broader lifecycle marketing
- Expert-level proficiency with Klaviyo and HubSpot; experience with an SMS platform such as Attentive, Postscript, or Klaviyo SMS
- Proven copywriting skills with a portfolio of email and SMS work that drove measurable performance
- Strong HTML coding skills for email template development and troubleshooting
- Demonstrated experience building segmentation strategies, automated flows, and drip programs from scratch
- Solid working knowledge of email deliverability (authentication, reputation, list hygiene) and SMS compliance (TCPA, CTIA, carrier filtering)
- Strong analytical skills and fluency in Excel; comfort pulling, interpreting, and presenting performance data
- Excellent attention to detail, strategic thinking, and the ability to manage multiple brands and priorities in a fast-paced environment
- Self-directed work ethic and ability to operate independently against deadlines
- Experience with Shopify and the broader e-commerce ecosystem
- Industry experience in supplements, health & wellness, or CPG
- Familiarity with customer data platforms (CDPs), product feeds, and basic Liquid or other dynamic content syntax
Company Overview
Blueroot Health™ is a consumer health company growing a diverse portfolio of brands that fuel lasting happiness and health for people and planet. It was founded in 2018, and is headquartered in Middletown, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://www.blueroothealth.co/.