Note: The job is a remote job and is open to candidates in USA. Smartsheet has empowered teams to manage work seamlessly for over 20 years, and they are seeking a Manager, Marketing Campaign Operations to lead a globally distributed team of Marketing Automation Specialists. The role involves managing high-volume campaign work, ensuring quality production across time zones, and executing select high-impact projects.
Responsibilities
- Lead and manage globally distributed team of Marketing Automation Specialists, in partnership with an on-site lead
- Set clear, measurable expectations for performance, quality, and delivery - and hold the team accountable to them consistently
- Build structured onboarding and role-specific training that gets new team members producing quality work quickly
- Partner with the site lead to manage day-to-day operations, escalations, and resourcing across time zones
- Own the operating model for the COE: intake processes, prioritization logic, SLAs, handoff protocols, and escalation paths
- Assign out all work to the team via our PMO system based on bandwidth, area of expertise, and urgency
- Build and enforce QA checkpoints and review standards for all campaign deliverables before anything goes out the door
- Develop playbooks and training documentation that encode best practices and enable consistent execution regardless of who's doing the work
- Continuously audit and improve processes to increase throughput, reduce error rates, and eliminate rework
- Define, track, and report on COE performance metrics: output volume, SLA adherence, error rates, rework frequency, and stakeholder satisfaction
- Conduct regular QA audits and retrospectives to identify recurring failure points and drive systematic fixes
- Report clearly and regularly to the Director, Campaign Operations on team health, capacity, output quality, and risks
- Independently own, drive and execute select marketing operations projects end-to-end, including campaign builds, process improvements, and high-stakes work that requires senior-level expertise
- Model the quality standards and execution practices you expect from the team by demonstrating them in your own work
- Lead audience segmentation strategy, working with Global Growth Marketing along with the COE to ensure the right messages are reaching the right people with consistency and precision
- Manage your own priorities effectively without letting IC responsibilities and team leadership obligations conflict
- Serve as the primary operational interface between the COE and US-based campaign managers, demand leads, and other stakeholders
- Manage intake volume and capacity transparently.Set realistic expectations, flag constraints early, and escalate conflicts before they become delivery failures
- Translate loosely defined campaign requests into clear, structured briefs the COE team can execute without ambiguity or back-and-forth
- Lead, develop, and grow a team of marketing professionals; provide coaching and direction within established company policies
- Create a culture of inclusivity, recognizing the strengths that individuals bring to the team to promote engagement and development opportunities
- Set clear objectives, evaluate progress, coach, train, and instill a high performance culture with focus on teamwork, and ownership
- Other duties as assigned
Skills
- 8+ years of experience in marketing operations or marketing automation in a B2B SaaS environment, including 2+ years managing or leading a team
- Expert-level Marketo knowledge across program architecture, smart lists, lead scoring, tokens, and campaign execution best practices; Marketo Certified Expert (MCE) strongly preferred
- Solid working knowledge of Salesforce CRM, including campaign management, lead lifecycle, and reporting
- A track record of building operational infrastructure that enables teams to deliver high-quality work at sustained volume
- Exceptional attention to detail; you catch errors before they ship and build systems that catch them before they reach you
- Familiarity with Zoom Events, Salesloft, or comparable marketing tools
- Direct, clear communication style with the confidence to push back, escalate, and hold the line on quality and process
- Working knowledge of HTML/CSS, with the ability to troubleshoot and edit email and landing page code as needed
- Experience standing up or scaling a shared services, COE, or offshore delivery model
- Demonstrated experience managing distributed or offshore teams, with strong cross-cultural communication skills and comfort leading across time zones
- Experience with BI or reporting tools such as Tableau
- Well-versed in using AI to optimize manual processes and streamline workflows
Benefits
- Employer subsidized medical/vision and dental coverage for full-time employees
- 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
- Monthly stipend to support your work and productivity
- Flexible Time Away Program, plus Sick Time Off
- US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
- US employees receive 12 paid holidays per year
- Up to 24 weeks of Parental Leave
- Personal paid Volunteer Day to support our community
- Opportunities for professional growth and development including access to Udemy online courses
- Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
- Teleworking options from any registered location in the U.S. (role specific)
- 15 days PTO, plus Sick Time Off
Company Overview
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