Note: The job is a remote job and is open to candidates in USA. Cradles to Crayons (C2C), founded in 2002, provides essential items to children in low-income situations. The Social Media Manager will be responsible for managing and growing the organization's presence across various social media platforms, creating engaging content, and collaborating with the marketing team to implement social media strategies that align with the brand's goals.
Responsibilities
- Model and lead a positive “One Cradles to Crayons” culture, underpinned by Cradles to Crayons’ Cultural Values and related behaviors
- Manage and execute social media campaigns across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Develop and manage LinkedIn thought leadership content for the CEO and executive leaders
- Manage paid social media campaigns, including targeted ads, sponsored posts and boosted posts to reach new audiences
- Create original content, curate, and schedule engaging content (text, image, and video) that aligns with brand voice and objectives
- Monitor social media channels, respond to comments, messages, and mentions in a timely manner to foster community engagement
- Analyze social media metrics and performance using tools such as Google Analytics, HubSpot, and provide regular reports to optimize strategies
- Ability to monitor and analyze social sentiment, identify emerging trends, and convert insights into strategic, actionable recommendations
- Stay up to date with the latest social media trends, tools, and best practices to continually improve performance
- Collaborate with marketing, design, and market teams to create content that drives brand awareness, engagement, and conversions
- Manage a shared content calendar, coordinating with cross-functional teams to keep content organized, aligned, and on schedule
- Assist in the development of social media advertising strategies, including creating ad copy and budgets
- Identify and engage with influencers, partners, and customers to expand brand reach and engagement
- Help establish and implement best practices and processes to support project teams/plans/management
- Support increased local, regional, and national engagement, presence, brand awareness, and thought leadership for Cradles to Crayons and End Clothing Insecurity
- Identify internal and external communication opportunities and challenges. Work with MarCom team and organizational leadership and staff to develop and execute appropriate strategies in support
- Working with the Director of Digital Marketing and MarCom Director, help coordinate, execute, and track aligned social media execution with strategic MarCom campaigns
- Ensure that internal and external communications and collateral materials are current, effective, and are consistent with Cradles to Crayons/#EndClothingInsecurity brand and messaging
- Working with MarCom leadership, help develop a fundraising strategy and goals for MarCom team and Social Media Manager role
Skills
- Passion for Cradles to Crayons' mission
- 5+ years of demonstrated experience managing social media accounts for brands or organizations and developing engaging, results-driven organic content strategies
- Strong understanding of major social media platforms and their algorithms
- Experience with social media management tools (e.g., HubSpot), analytics tools (e.g., Google Analytics, Meta Business Suite Insights) and project management systems (e.g., Air Table)
- Experience with social media fundraising
- Excellent written and verbal communication skills with a creative approach to content creation
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
- Basic knowledge of graphic design and video editing tools (e.g., Canva)
- A passion for social media trends and digital marketing
- Excellent written and verbal communication skills with strong attention to detail
- Excellent in creative campaigning
- Can-do attitude
- Ability to juggle multiple projects simultaneously
- Non-profit experience a plus
- Team player
Benefits
- Health benefits including medical, dental,visionand a Health Reimbursement Arrangement.
- A monthly cell phone and internet usage stipend
- Employer-sponsored short-and long-term disability and basic life insurance.
- Retirement plan matching.
- Annual professional development stipend.
Company Overview
It provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive. It was founded in 2002, and is headquartered in Newtonville, Massachusetts, USA, with a workforce of 51-200 employees. Its website is http://www.cradlestocrayons.org.