Note: The job is a remote job and is open to candidates in USA. Southern New Hampshire University is a team of innovators dedicated to transforming lives through education. They are seeking a Marketing Automation Manager to drive the adoption of marketing automation using Salesforce Marketing Cloud, focusing on building communication journeys for prospective students and collaborating with cross-functional stakeholders.
Responsibilities
- Promote adoption within the university-wide marketing automation platform (Salesforce Marketing Cloud)
- Support the refinement and monitoring of marketing automation KPI's to drive business impact through a performance marketing mindset
- Collaborate with cross-functional stakeholders to help design multi-channel engagement strategies, capable of adapting to the ever-changing needs of the business
- Support a best-in-class Marketing Automation QA process to ensure accurate and timely delivery of communications from Salesforce Marketing Cloud
- Help drive best practices within the Marketing Automation platform and surrounding marketing technology solutions
- You will champion international email compliance initiatives, within Marketing Cloud, in support of CAN-SPAM, CASL, and GDPR
- Collaborate with the cross-functional stakeholders, including the marketing automation teams to adapt and support prospective communications, with an eye towards optimizing the enrollment experience through relevance and personalization
- Assist with daily operations within Marketing Cloud, including compliance, troubleshooting, and ongoing enhancements
- Other responsibilities as assigned
Skills
- 3 years of marketing automation experience and managing marketing technology solutions
- 2 years of CRM experience
- Bachelor's degree
- Experience understanding and anticipating dependencies across complex systems
- Experience communicating complex ideas and processes to business stakeholders
Benefits
- High-quality, low-deductible medical insurance
- Low to no-cost dental and vision plans
- 5 weeks of paid time off (plus almost a dozen paid holidays)
- Employer-funded retirement
- Free tuition program
- Parental leave
- Mental health and wellbeing resources
Company Overview
Founded in 1932, Southern New Hampshire University has grown from a small school of accounting and secretarial science into one of the nation’s largest nonprofit, accredited universities. It was founded in 1932, and is headquartered in Manchester, NH, US, with a workforce of 10001+ employees. Its website is http://www.snhu.edu.