Note: The job is a remote job and is open to candidates in USA. Geneo is transforming the professional aesthetics market with innovative technologies. They are seeking a Marketing & Communications Manager to drive consumer marketing efforts and enhance brand growth, focusing on developing effective campaigns and collaborating with various teams to support provider marketing initiatives.
Responsibilities
- Lead the development of B2C marketing campaigns that build awareness, consideration, and demand for Glo2Facial among consumers
- Develop educational and inspirational content that drives consumers to actively seek out Glo2Facial treatments and partner providers
- Support patient acquisition and retention initiatives through email, SMS, paid media, landing pages, and digital campaigns
- Create compelling consumer messaging that communicates treatment benefits, outcomes, differentiation, and brand positioning
- Partner with Social Media to align paid, organic, influencer, and promotional initiatives to maximize brand visibility and engagement
- Support consumer-focused promotions, seasonal campaigns, treatment awareness initiatives, and product launches
- Analyze consumer behavior, campaign performance, and engagement metrics to optimize messaging, targeting, and conversion
- Help shape the customer journey from awareness through consideration, appointment booking, treatment experience, and loyalty
- Write and edit compelling copy across email, SMS, websites, digital advertising, landing pages, and campaign assets while maintaining Geneo's brand voice and clinical credibility
- Develop high-performing copy for paid media channels including Google, Meta, Pinterest, YouTube, and emerging digital platforms
- Create content that supports both consumer education and provider engagement
- Apply AEO and GEO best practices to improve visibility across search engines, AI-powered search experiences, and generative answer platforms
- Maintain strong editorial standards across all marketing materials, ensuring consistency, accuracy, and brand alignment
- Support provider-facing marketing initiatives, sales enablement materials, promotional campaigns, and practice growth programs
- Develop collateral, email campaigns, and communications that help providers successfully market Glo2Facial within their businesses
- Partner with Sales to support lead generation efforts, nurture programs, and provider communications
- Assist with trade marketing initiatives, educational campaigns, and industry event communications
- Own and manage HubSpot workflows, automation, segmentation, and nurture campaigns across both B2C and B2B audiences
- Build and execute email and SMS campaigns that drive engagement, retention, and conversion
- Support lead management, MQL tracking, and sales alignment initiatives
- Build reporting dashboards and analyze campaign, funnel, and customer performance metrics
- Translate marketing data into actionable insights that improve campaign performance and customer engagement
- Support development of campaign messaging, brand narratives, and outward-facing communications
- Write and maintain website content that reflects current campaigns, products, and brand initiatives
- Develop internal communications including product launches, campaign updates, and organizational announcements
- Support event, activation, and experiential marketing communications
- Maintain press materials, fact sheets, brand resources, and marketing assets
- Monitor industry trends, consumer behavior, competitive activity, and cultural moments to identify opportunities for growth and innovation
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 3–5 years of experience in consumer marketing, digital marketing, brand marketing, communications, or a related field
- Demonstrated experience developing B2C marketing campaigns focused on brand awareness, customer acquisition, engagement, and demand generation
- Exceptional writing, editing, and storytelling skills with the ability to adapt messaging across both consumer and professional audiences
- Experience creating marketing content across email, SMS, websites, landing pages, digital advertising, and campaign assets
- Experience supporting paid media initiatives across platforms such as Google, Meta, Pinterest, or similar channels
- Proficiency with HubSpot, including workflows, automation, segmentation, email marketing, and reporting
- Strong understanding of customer journeys, lifecycle marketing, and retention strategies
- Ability to analyze marketing performance metrics and translate data into actionable recommendations
- Highly organized with strong project management and time management skills
- Ability to manage multiple priorities and work independently in a fast-paced environment
- Strong collaboration skills with the ability to partner effectively across marketing, sales, events, social media, and leadership teams
- Experience in the aesthetics, skincare, beauty, wellness, or healthcare industries
- Experience marketing to both consumer (B2C) and professional/provider (B2B) audiences
- Familiarity with SEO, AEO, GEO, and evolving AI-driven search and content optimization practices
- Experience with customer retention, loyalty, or lifecycle marketing programs
- Experience supporting product launches, experiential marketing, or consumer brand campaigns
- Familiarity with marketing analytics platforms, dashboards, and attribution reporting
Benefits
- Full health benefits, that’s medical, dental, vision, FSAs, and HSAs
- Basic Life/AD&D and Long-Term Disability coverage at no cost to you
- 401(K) plan with an employer match
- Facials
Company Overview