Note: The job is a remote job and is open to candidates in USA. Motion Recruitment is a leader in financial & tax software, and they are seeking an experienced Marketing Manager to join their Accountant Partner Marketing team. This role will focus on developing and executing account-based marketing and demand generation campaigns that drive adoption of enterprise SaaS products through strategic accounting firm partnerships.
Responsibilities
- Develop and execute integrated ABM and demand generation campaigns targeting accounting firm partners
- Build joint go-to-market strategies with strategic accounting firms to increase adoption of enterprise SaaS solutions
- Partner cross-functionally with Marketing, Sales, Product Marketing, Product Management, and external agencies
- Execute multi-channel campaigns across: Paid Digital Advertising, Email Marketing, Direct Mail, Web, Webinars, Events, or Sales Enablement
- Design and execute A/B testing to optimize campaign performance
- Measure campaign success through lead generation, pipeline contribution, ROI, and overall marketing performance
Skills
- Bachelor's degree (Marketing, Business, Communications, or related field) or equivalent experience
- 3–5 years of B2B demand generation or integrated marketing experience
- Experience developing and executing multi-channel marketing & Account-Based Marketing (ABM) campaigns
- Experience with lead generation, lead nurturing, and marketing funnel optimization
- Strong analytical mindset with experience measuring campaign performance and ROI
- SaaS industry experience
Benefits
- 6-month W2 contract with benefits and paid holidays
Company Overview