Note: The job is a remote job and is open to candidates in USA. Resource Innovations is seeking an experienced Marketing Principal to lead marketing strategy, client relationships, and account management teams for their Eastern region. This role is responsible for setting direction, elevating the quality of work, and developing high-performing teams across a portfolio of utility clients and programs.
Responsibilities
- Serve as a senior marketing leader for the East region, accountable for the overall success, quality, and impact of marketing across all assigned utility programs
- Act as a trusted advisor to utility clients and internal program leaders, guiding strategic direction and shaping long-term marketing approaches
- Lead and elevate strategic conversations, identifying insights and opportunities that drive stronger customer engagement and program performance
- Lead teams in developing and delivering strategic recommendations, marketing plans, and integrated campaign approaches
- Author and oversee high-level points of view (POVs) that connect business objectives, customer insights, data, and creative strategy
- Ensure ideas are grounded in program goals and business realities, serving as a constant strategic and executional 'reality check'
- Guide teams in shaping, refining, and selling ideas—both internally and externally
- Provide oversight across multiple accounts, ensuring work is on strategy, on time, on budget, and meeting quality standards
- Anticipate challenges, manage risk, and proactively address issues before they impact clients or teams
- Partner with program leadership to support account growth, scope expansion, and long-term client success
- Directly manage and mentor account management staff across the region
- Establish clear expectations for performance, quality, and collaboration
- Act as a motivator and culture carrier—energizing teams, reinforcing accountability, and fostering pride in the work
- Identify growth opportunities for team members, provide ongoing coaching and feedback, and support career development
- Create a positive, inclusive work environment built on trust, respect, and shared ownership
- Challenge teams to push beyond 'good' to deliver excellent, thoughtful, and effective marketing
- Ask the right questions to sharpen thinking and improve outcomes
- Bring the right resources together at the right time to grow and strengthen ideas
- Drive continuous improvement across processes, tools, and ways of working within the internal agency
- Partner with business and program leaders to identify opportunities for marketing-led growth within the Midwest region
- Help pre-sell and pave the way for new initiatives, expansions, and pilot efforts
- Use data, performance insights, and client needs to help shape future opportunities
Skills
- Bachelor's degree (BBA, BA, or BS) in Marketing, Business, Communications, Digital Media, Digital Marketing or a related field/equivalent experience required
- 8+ years of experience in marketing, client services, or account leadership
- Proven ability to lead multiple accounts, complex teams, and client relationships simultaneously
- Strong strategic thinker with the ability to translate insights into actionable, compelling recommendations
- Demonstrated success developing and managing high-performing teams
- Confidence presenting to and influencing clients and internal leadership
- Excellent communication skills, including the ability to author and deliver strategic presentations and POVs
- Strong judgment, emotional intelligence, and ability to navigate complex stakeholder dynamics
- Experience managing planning processes, scopes, budgets, and performance at a portfolio level
- Primarily Remote position with the ability and expectation to travel up to 10% of the time, mainly for in-person events
- Agency experience strongly preferred
Benefits
- Discretionary annual bonus
- Three weeks of paid vacation annually
- Paid holidays
- A 401(k) retirement plan with employer match
- Medical, dental and vision coverage
- Parental leave
- An employee assistance program
- Commuter benefits
- Additional supplemental offerings
Company Overview