Note: The job is a remote job and is open to candidates in USA. Soar Autism Center is a mission-driven organization focused on delivering high-quality, evidence-based care for children and families. The Marketing Specialist will be responsible for managing digital media, executing marketing strategies for new center openings, and coordinating design and content efforts to enhance the organization's presence in the community.
Responsibilities
- Conduct website user experience (UX) analyses to identify and flag continuous improvement opportunities
- Own Soar’s local digital presence across all major platforms including Google Business Profile, Apple Maps, Beaming Health, and local niche healthcare directories, including executing new listing verifications for center expansions, weekly content posts, photo maintenance. Requires partnership with Real Estate, Operations, and agency partners
- Monitor reviews across Google, Yelp, and healthcare platforms. Draft and deploy approved responses to positive reviews, and escalate sensitive feedback or negative reviews directly to leadership
- Provide administrative support for SEO and Paid Search workflows, including tracking content briefs and coordination with our external agencies
- Execute tactical marketing playbooks for New Center Openings
- Partner with the Local Market Operations team to plan, coordinate, and execute community activations, resource fairs, and center-level events
- Act as the primary point of contact for internal and external design requests
- Coordinate with design contractors to manage asset production timelines for operational flyers, event postcards, and social media creative
- Provide formatting, branding, and distribution support for ongoing communication vehicles like local newsletters and brochures, assisting the Market Operations and Provider Outreach teams to ensure a highly polished, consistent brand presentation across family and provider communications
- Log, track, and process marketing department expenses and vendor invoices to ensure strict budget alignment
- Act as an agile resource to support the Head of Marketing on ad-hoc strategic initiatives, competitive research, and cross-functional requests as they arise
Skills
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
- 2+ years of experience in marketing execution, coordination, or digital media administration
- Functional expertise with project coordination
- Nice-to-have experience: Prior experience in healthcare, clinical services, or behavioral/autism care environments
- Additional certifications or background in local SEO, Google Analytics, or agency collaboration support
Benefits
- Medical, dental, and vision benefits
- Paid time off and company holidays
- Retirement benefits (e.g., 401(k) with employer contribution)
- Professional development and training support
- Additional benefits specific to the role or location
Company Overview