Note: The job is a remote job and is open to candidates in USA. Shop ONline New York is committed to delivering innovative online retail experiences. They are seeking a Marketing Strategist Intern to craft a comprehensive go-to-market strategy for a major launch, balancing creative vision with analytical thinking to synchronize various marketing initiatives.
Responsibilities
- Develop a holistic marketing strategy that outlines key channels, messaging, and timing for launch
- Conduct market research and competitor analyses to shape a compelling brand narrative
- Collaborate with cross-functional teams (design, development, product) to ensure marketing efforts align with overall business goals
- Create detailed marketing roadmaps, setting milestones and deliverables leading up to the launch
- Plan integrated campaigns, coordinating social media, email marketing, paid advertising, and content marketing
- Work closely with creative teams to ensure consistency of messaging and brand identity
- Define KPIs and metrics to measure the effectiveness of planned marketing activities
- Continuously refine strategies using data-driven insights, remaining flexible to pivot when necessary
- Serve as the primary marketing advisor to leadership, presenting clear plans, progress updates, and potential adjustments
- Maintain open lines of communication across all departments to guarantee alignment and readiness for the eventual launch
Skills
- Proven understanding of marketing strategies, particularly in the digital/e-commerce space
- Ability to conceive and execute long-term, multi-stage marketing plans
- Strong analytical and organizational skills, capable of managing multiple projects with shifting deadlines
- Excellent communication skills to work effectively with various teams and stakeholders
- Familiarity with marketing tools for analytics, social media management, and campaign automation
- A patient and adaptable mindset, ready to fine-tune plans until the ideal launch scenario is achieved
Benefits
- Hands-on experience masterminding a high-impact marketing plan for a developing e-commerce platform.
- Direct collaboration with senior leadership, refining skills in strategic planning and decision-making.
- Enhancement of your professional network in marketing, digital retail, and branding.
- A certificate of completion and potential letter of recommendation based on performance.
- The opportunity to shape the public face and brand story of a company gearing up for a major launch.
Company Overview