Note: The job is a remote job and is open to candidates in USA. Hello There Collective is a social-first creative agency focused on building performance-driven brands. They are seeking a strategic Ad Buyer who can scale brands profitably across platforms like TikTok and Meta, while collaborating closely with creative teams and optimizing campaigns based on data-driven insights.
Responsibilities
- Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
- Build full-funnel campaign structures (awareness → consideration → conversion → retention)
- Develop structured creative testing roadmaps
- Manage budget pacing and allocation across multiple accounts
- Scale winning creative quickly and decisively
- Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
- Identify performance trends and proactively pivot
- Conduct audience testing, offer testing, and landing page testing in collaboration with clients
- Implement smart retargeting and retention strategies
- Partner with creative strategists to inform ad angles based on performance data
- Provide structured creative feedback based on metrics
- Help identify what’s working and why
- Ensure creative is platform-native and conversion-focused
- Deliver clear, concise weekly performance updates
- Lead performance conversations on client calls when needed
- Turn data into insights, not just dashboards
- Provide scaling plans backed by numbers
Skills
- 3+ years hands-on paid media experience (agency experience strongly preferred)
- Proven experience managing $50K–$500K+ monthly budgets
- Deep platform knowledge (Meta + TikTok required)
- Strong understanding of DTC performance metrics
- Experience scaling brands profitably, not just maintaining campaigns
- Comfortable in fast-moving environments
- Proactive communicator
- Obsessed with testing and iteration
- How to diagnose performance problems quickly
- When to cut losers
- When to scale aggressively
- How to align paid with creative strategy
- How to manage multiple brands without chaos
- Experience with TikTok Shop
- Experience working alongside influencer teams
- Familiarity with Triple Whale, Northbeam, or advanced attribution tools
- Understanding of retention metrics and lifecycle marketing
- Experience with CPG or retail launches
Company Overview
Hello There Collective offers creative content, social media, advertising, and brand promotion services. It was founded in 2018, and is headquartered in Los Angeles, California, USA, with a workforce of 11-50 employees. Its website is https://hellotherecollective.com.