Note: The job is a remote job and is open to candidates in USA. Meltwater is looking for a highly analytical, performance-driven Paid Media Manager to lead the strategy, execution, and optimization of paid media campaigns. This role involves managing multi-channel paid media programs and working closely with various marketing teams to align on strategy and achieve demand generation goals.
Responsibilities
- Own the strategy, execution, and optimization of paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other digital channels, with a primary focus on Paid Search across Google and Microsoft (approximately 80% of the role)
- Continuously optimize campaign performance through hands-on management of bidding strategies, budget allocation, targeting, audience segmentation, ad creative, and landing pages
- Run structured tests across keywords, creatives, audiences, landing pages, and bidding strategies to improve performance and efficiency
- Analyze campaign and funnel performance data to identify actionable insights and optimization opportunities
- Partner closely with Field Marketing and Sales to drive pipeline and ACV growth, and gather ongoing feedback to improve lead quality and campaign performance
- Monitor and improve key performance metrics including CPL, conversion rates, and ROI
- Stay organized by documenting and tracking campaign spend, projects, and performance, including manually reviewing booked deals against paid media campaigns
- Stay current on industry trends, platform updates, and emerging technologies to continuously evolve Meltwater’s paid media strategy
Skills
- 5+ years of experience in Paid Search or Paid Media, preferably in B2B SaaS or technology
- Strong experience with manual bidding strategies, landing page optimization, audience targeting, and budget management, is a must
- Deep hands-on expertise managing campaigns across Google Ads, LinkedIn Ads, Meta, and other paid media platforms
- Experience running structured experiments and A/B testing across creatives, audiences, messaging, and landing pages
- Proficiency with Salesforce, Google Analytics, Google Tag Manager, Looker Studio/Tableau, Marketo, LinkedIn Campaign Manager, and Google Ads
- Excellent communication and collaboration skills across marketing departments and sales teams
- Highly organized, detail-oriented, and results-driven with a passion for continuous optimization
- The ability to legally work in the country of hire is required for this position
Benefits
- Flexible paid time off that allows you to have an enhanced work-life balance
- Excellent medical, dental, and vision options
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Company Overview